Saudi Arabia is expanding its sports investment strategy with the creation of a new infrastructure-focused company. SURJ Sports Investment, the sports arm of Saudi Arabia’s Public Investment Fund (PIF), has partnered with investment firm Oak and live entertainment giant Live Nation to launch Radia. The new company will support the development of sports infrastructure across…
Saudi Arabia’s Public Investment Fund is exploring the sale of up to 25% of its shares in Newcastle United as part of a strategy to raise fresh capital for major infrastructure projects. The potential deal could generate more than £300 million (€346 million), with the funds expected to support two key developments: a £200 million…
Saudi Arabia’s football project is moving into a new chapter. After selling a 70% stake in Al-Hilal, the Public Investment Fund (PIF) is now reportedly preparing to put Al-Ittihad on the market as part of a broader restructuring of the kingdom’s football economy. According to local reports, discussions with the Saudi Ministry of Sport accelerated…
New financial data reveals the staggering scale of Saudi Arabia’s commitment to upending professional golf. According to reports from Money In Sport released on February 23, 2026, the Public Investment Fund (PIF) is projected to exceed a total spend of $6 billion on LIV Golf operations by the conclusion of the current season. The Burn…
Newcastle United has reportedly initiated talks with the UK government to secure public funding for a massive urban regeneration project centered around its stadium plans. According to recent reports as of February 2026, the club’s Saudi-led ownership (PIF) is nearing a definitive choice between redeveloping St James’ Park or constructing a brand-new 70,000-seat venue on…
