World Rugby has entered into a strategic partnership with sports marketing agency IMG to strengthen its positioning and commercial strategy in the United States, a key market in the build-up to the Rugby World Cups scheduled for 2031 and 2033. Under the agreement, IMG will provide strategic advisory services aimed at improving World Rugby’s media…
The Rugby Football Union (RFU) has appointed Capgemini as its official digital transformation partner, in a move designed to overhaul its digital ecosystem and enhance engagement across all levels of English rugby. The partnership will see Capgemini lead the development and optimisation of the RFU’s digital platforms, with a focus on improving the experience for…
France secured their third Six Nations Championship in five years with a last-gasp 48-46 victory over England on Saturday, March 14, delivering record-breaking viewership figures for domestic broadcasters. The thriller in Paris not only dashed Scotland’s hopes of claiming their first title in 27 years—after a 43-21 defeat to Ireland—but also captured the attention of…
In a move aimed at disrupting traditional sports broadcast models, Major League Rugby (MLR) has announced a multi-year partnership with OS Studios. The collaboration positions the production powerhouse as the league’s primary engine for broadcast, social content, and fan engagement strategy as it prepares for the 2031 and 2033 Rugby World Cups. With the eyes…
In a major move to modernize the nation’s sports infrastructure, Rugby Canada has announced a multi-year partnership with PlayHQ, the global leader in competition management. This deal marks PlayHQ’s first official entry into both the sport of rugby and the North American market, following its massive success in Australia and the UK. Ahead of the…
