Major League Baseball has taken a significant step into the evolving world of prediction markets, agreeing a multi-year partnership with Polymarket in a move that reflects the rapid commercialization of sports data. Under the agreement, Polymarket will become MLB’s exclusive prediction-market partner, gaining rights to use team logos and official marks across its platform. The…
Arizona has become the first U.S. state to bring criminal charges against prediction market platform Kalshi, accusing it of operating an unlicensed gambling business within state borders. Filed in state court, the case includes 20 misdemeanor counts against Kalshi and its trading arm, Kalshi Trading LLC. Authorities allege the company accepted wagers from Arizona residents…
The Professional Fighters League (PFL) has signed a wide-ranging partnership with sports technology company Sportradar, granting the firm exclusive rights to distribute betting data and streaming content for the MMA promotion worldwide. The agreement places Sportradar at the center of PFL’s global betting and gaming strategy. Under the deal, the company will manage the league’s…
Major League Soccer (MLS) is intensifying its pressure on gambling operators to restrict specific betting markets, following a high-profile integrity scandal involving two former Columbus Crew players. The league is now lobbying sportsbooks and regulators to remove wagers tied to yellow and red cards, labeling such “micro-betting” options as an unnecessary risk to the integrity…
The Ultimate Fighting Championship (UFC) has announced a landmark multi-year partnership with bet365, naming the global operator as the Official Sports Betting Partner of the promotion across the United States and Canada. The agreement, which takes effect immediately, integrates bet365’s technology directly into the UFC’s broadcast experience. Broadcast and Digital Integration The partnership marks a…
Mike Raffensperger, the long-standing president of FanDuel’s sports division, is set to depart the company before the end of March 2026. Raffensperger, who has been a cornerstone of FanDuel’s leadership for eight years, communicated his decision to colleagues via an internal memo earlier this week. Leadership Transition Sources familiar with the situation indicate that Raffensperger’s…
The St. Louis Cardinals have doubled down on their digital-first strategy, announcing an expanded multi-year agreement with bet365 that fundamentally alters how the club’s games will be presented to fans. As the team officially transitions to Cardinals.TV for the 2026 season—a direct-to-consumer platform produced and distributed by Major League Baseball—the service will now be officially…
Betting companies invested $764 million into football sponsorships across Europe, the Middle East, and Africa in 2025. This represents a significant revenue stream for clubs and leagues, with betting partnerships becoming increasingly prominent in professional football. A leading sports betting brand has become the first from the betting industry to secure a major international tournament…
In a significant shift for the prediction market landscape, Kalshi officially removed all affiliate badges from X (formerly Twitter) on Monday, February 23, 2026. The move comes as a direct response to a policy update from X that bans paid partnership content from accounts promoting gambling and sports betting services. X’s Policy Shift: The “Utopian”…
