Global spending around sports consumption continues to rise, with 58% of consumers saying they are willing to increase their spending to watch or attend sporting events, according to Kantar’s latest “Connecting with Sport Fans 2026” report. The study, conducted across eleven major global markets — Australia, Brazil, China, France, Germany, India, Japan, Saudi Arabia, Singapore,…
Mega sports events were once seen as a way for emerging economies to signal global ambition. Today, that logic has been replaced by a far more pragmatic approach focused on financial security, existing infrastructure, and commercial upside. The clearest example of this shift is the back-to-back selection of the United States for two of the…
New analysis from Gracenote has revealed that sports is now the fastest-growing content category across major global subscription streaming platforms (SVOD). According to the report, sports now represents 5% of programming across the leading streaming services tracked by the company, underlining the growing importance of live and sports-driven content in the streaming wars. The study…
A new study conducted by Teads in collaboration with Censuswide reveals that sports viewing habits are evolving, with 51% of French consumers using a second screen while watching live sports. This shift turns live matches into a broader digital ecosystem, extending attention beyond traditional television. Fans are not only watching but also browsing, interacting, and…
Polymarket, the world’s leading prediction market platform, has announced a landmark partnership with data-analytics giant Palantir Technologies and TWG AI. The collaboration aims to deploy a next-generation surveillance and integrity platform designed to monitor sports prediction markets in real-time, marking a significant escalation in the platform’s efforts to combat market manipulation, insider trading, and suspicious…
