Sunderland AFC have unveiled their 2026-2027 away kit in collaboration with the Elvis Presley Estate and official kit manufacturer hummel. The jersey is part of a multi-year partnership and has been available through the club’s official stores and online platforms since June 26. The pink-and-black design pays tribute to Elvis Presley’s early career while incorporating…
Sunderland AFC has agreed a new multi-year extension with hummel, continuing a collaboration that has become one of the club’s most commercially impactful partnerships in recent seasons. The renewal comes at a pivotal moment following Sunderland’s return to the Premier League, a development that has significantly boosted global visibility and demand for club merchandise. The…
Investment platform Sixth Street has formalized the acquisition of a majority stake in Sunderland AFC Women through its multi-club ownership structure, Bay Collective. The deal, previously reported by Bloomberg as potentially involving up to an 80% stake, marks a significant step in the expansion of Bay Collective’s presence in women’s football. The platform is led…
