Under Armour has made a sharp turnaround at the start of its 2027 fiscal year, moving back into profit despite weaker sales. The US sportswear company reported $545 million in net income for the quarter ended June 30, compared with a $2.612 billion net loss in the same period a year earlier. Revenue, however, declined…
Under Armour will no longer be an authorized footwear supplier to the WNBA for the 2026 season after failing to renew its agreement with the league. As a result, several athletes sponsored by the brand have been forced to cover logos with tape or wear unbranded shoes during games. Under the WNBA’s collective bargaining agreement,…
Under Armour reported consolidated revenue of $5 billion for fiscal year 2026, marking a 4% decline compared to the previous year, as weakening demand in North America and restructuring-related expenses weighed heavily on the company’s performance. The sportswear brand posted a net loss of $496 million for the fiscal year ended March 31, 2026. The…
Kelsey Plum has ended her partnership with Under Armour, becoming the latest high-profile athlete to exit the brand as it continues to reshape its roster of sponsored athletes. Plum originally signed with Under Armour in 2022, but the two sides have now parted ways after her deal reached its final phase and was not renewed….
Stephen Curry and Under Armour continue to build a long-term partnership that extends far beyond the basketball court, now gaining added momentum through Curry’s involvement in the animated film GOAT. Inspired by Curry’s own “underdog†journey, GOAT tells the story of a small goat striving to prove himself in a competitive sports world. This narrative…
Double Olympic taekwondo champion Jade Jones made an emphatic statement in her professional boxing debut, securing a second-round knockout over Egypt Criss in Derby. Yet the bout was about more than a knockout—it validated a bold gamble, not only for Jones but for her sponsor, Under Armour. When Jones announced her retirement from taekwondo on…
Under Armour is moving further away from profitability as its growth momentum slows. The U.S.-based sportswear manufacturer and distributor closed the third quarter of its fiscal year (April to December) with losses of $452.2 million (€383.4 million), tripling the previous year’s deficit. This follows a 4.7% drop in revenue, totaling $3.795 billion (€3.217 billion). Regional…
