Under Armour is moving further away from profitability as its growth momentum slows. The U.S.-based sportswear manufacturer and distributor closed the third quarter of its fiscal year (April to December) with losses of $452.2 million (€383.4 million), tripling the previous year’s deficit. This follows a 4.7% drop in revenue, totaling $3.795 billion (€3.217 billion).
Regional Performance:
North America: Revenue fell 8.2% to $2.218 billion.
Asia-Pacific: Dropped 9.7% to $533.4 million.
EMEA (Europe, Middle East, Africa): Grew by 9.2% to $882 million.
Latin America: Increased by 5.1% year-on-year.
Product Lines:
While accessories saw a slight improvement of 0.5%, footwear revenue plummeted by 14% ($794.6 million) and apparel fell by 2% ($2.617 billion).
Under Armour also detailed its 2025 fiscal restructuring plan, with an estimated cost of up to $255 million. CEO Kevin Plank noted that while North America represents the most challenging phase of their business revival, they expect more stability ahead as they rebuild brand momentum globally.