Volkswagen Group’s ongoing financial challenges could have significant implications for German football, with the automotive giant reportedly considering the sale of Audi’s 8.33% stake in Bayern Munich.
According to reports cited by 2Playbook and Bloomberg, Volkswagen is evaluating several options to strengthen its financial position, including a potential exit from some of its sports-related investments.
In addition to Audi’s holding in Bayern Munich, the company is also said to be exploring the possibility of selling Porsche’s 10.4% stake in VfB Stuttgart, acquired in 2024. The potential valuation of either transaction has not yet been disclosed.
Volkswagen seeks to improve its financial position
The move comes as Volkswagen undergoes a period of restructuring and cost reduction. The German manufacturer is reportedly planning to eliminate up to 100,000 jobs as part of broader efforts to improve efficiency and reinforce its balance sheet.
Audi’s shareholding in Bayern Munich forms part of the 25% ownership available to external investors under Germany’s traditional 50+1 rule, which ensures that club members retain majority control.
Alongside Audi, both Adidas and Allianz each hold an 8.33% stake in the Bavarian club.
Wolfsburg and Ingolstadt investments remain secure
Volkswagen’s football portfolio extends beyond Bayern Munich and Stuttgart.
The group remains the owner of VfL Wolfsburg, the club from its home city, while also controlling a 20% stake in FC Ingolstadt, which currently competes in Germany’s third division.
According to the report, neither of these investments is currently considered at risk, suggesting Volkswagen remains committed to maintaining strategic ties with clubs more closely linked to its corporate identity.
Potential shift in Bayern’s shareholder structure
Any sale of Audi’s stake would mark a notable change in Bayern Munich’s shareholder composition.
The German champions continue to rank among Europe’s strongest football businesses, having recently reported record revenues of €978 million for the 2024–25 season, alongside a profit of €27 million.
While Volkswagen has yet to issue an official statement, a potential divestment would reflect the growing impact of economic pressures on corporate sports investments and could open the door for a new strategic partner to join one of world football’s most commercially successful clubs.