The Women’s National Basketball Association has formally approved expansion franchises in three major markets — Cleveland, Detroit and Philadelphia — in a move that will take the league to 18 teams by the end of the decade. The decision, ratified by the NBA Board of Governors, confirms a phased rollout: Cleveland will begin play in…
The National Basketball Association has deepened its push into creator-led media, launching a new original series titled “Enjoy the NBA Trivia Show†in partnership with digital creator Kenny Beecham and his brand Enjoy Basketball. The three-episode series will be distributed globally across the league’s official platforms, including the NBA App and NBA TV, as well…
The Asian University Basketball League (AUBL), founded by Alibaba co-chairman and Brooklyn Nets owner Joe Tsai, has completed a Series A funding round featuring high-profile sports investors including Yao Ming, Marc Lasry, and David Blitzer. Strong investor consortium supports regional growth The round was led by Tsai’s family office, Blue Pool Capital, which also participated…
Super League Basketball has announced a multi-year partnership with Bio-Synergy, naming the company as the official nutrition partner of its Women’s League. The agreement is designed to support athletes across the league with specialized performance and recovery products, while also strengthening the broader ecosystem around women’s basketball in the UK. Nutrition tailored for female athletes…
The NCAA women’s basketball championship game between UCLA and South Carolina delivered strong television ratings, drawing 9.9 million viewers on ABC, according to Nielsen data reported by ESPN. The matchup, in which UCLA won by a 28-point margin, became the third-most-watched women’s title game since tracking began in 1989. Despite the lopsided score, viewership increased…
WNBA legend Sue Bird is expected to join NBC Sports and Peacock as an analyst for upcoming coverage of the WNBA, marking a significant media move for both the league and the network. Bird, widely regarded as one of the greatest women’s basketball players of all time, brings a decorated résumé that includes four WNBA…
At a time when cable television continues to lose ground, the 2026 men’s NCAA championship delivered a clear reminder: live sports—at their biggest—still command mass audiences. Michigan’s 69–63 win over UConn didn’t just end a dominant tournament run. It also produced the most-watched men’s college basketball final in seven years. According to Nielsen, the game…
Liga Endesa has reported a strong rebound in attendance levels, reaching 76.9% average arena occupancy in March of the 2025–2026 season, according to compiled data. The Spanish top-tier basketball league continues to show solid fan engagement despite fluctuations compared to the previous year. Over 245,000 Fans Attended in March Across four matchdays (rounds 21 to…
NBA has entered into a multi-year partnership with PrizePicks, naming the company its official daily fantasy sports partner. The deal strengthens the league’s digital engagement strategy, giving PrizePicks access to NBA intellectual property across its products, marketing campaigns and fan-facing platforms. Deep Integration Across Digital Platforms Under the agreement, PrizePicks will incorporate NBA branding —…
Liberty Global is exploring a move into European basketball, positioning itself as a potential owner of a London-based franchise in the NBA’s planned expansion into Europe. According to reports, the company — which also backs Formula E — is considering a joint bid alongside MSP Sports Capital, a group with prior investments in the Phoenix…
