FIBA has entered a new global partnership with investment platform XTB, strengthening the commercial framework around its flagship international competitions, including the 2026 and 2027 Basketball World Cups. Under the agreement, XTB will take an active sponsorship role in upcoming qualification cycles and become title sponsor of the European qualifiers from mid-2026. The deal runs…
A social media post comparing the earnings of WNBA star A’ja Wilson and NBA rookie Bronny James has reignited discussion around the structural pay gap between men’s and women’s professional basketball. The post, which has circulated widely online, listed Las Vegas Aces forward A’ja Wilson at an average annual salary of around $1.67 million, compared…
The NBA Play-In Tournament is showing early signs of streaming success, with audiences on Amazon Prime Video trending ahead of last year’s linear TV figures despite the shift away from cable. Across the first two nights, the tournament averaged 2.69 million viewers, marking a 12% increase compared to equivalent windows on ESPN and TNT in…
The NBA’s planned expansion into Europe is beginning to attract heavyweight private equity interest, with Apollo Global Management, Ares Management and Sixth Street all reportedly in discussions to support the launch of a new European basketball league. According to reports from Cinco DÃas and The Athletic, the talks are still in early stages but centre…
The NBA recorded a significant rise in viewership in the first season of its new media rights cycle. The 2025–26 regular season averaged 1.78 million viewers across its primary partners — ESPN/ABC, NBCUniversal and Amazon Prime Video — marking a 16% increase compared to last season. When including NBA TV, the growth rises to 35%….
The WNBA has announced a multi-year partnership with Mars Snacking, naming M&M’s as the league’s official chocolate partner in a deal aimed at deepening fan engagement and expanding off-court activations. The collaboration brings together two globally recognised brands, with both sides framing the agreement around shared values of fun, connection, and fan experience. M&M’s will…
The EuroLeague has clarified key aspects of its 2026–27 season, confirming both a continuation of its current competition format and a significant shift in revenue distribution. Following its latest shareholders’ meeting, the league announced it will maintain a 20-team structure, including the Play-In, Playoffs, and Final Four. Revenue sharing expands For the first time, clubs…
Amazon’s first postseason broadcast under its new NBA rights deal didn’t go as planned. With under a minute left in overtime of the play-in clash between the Charlotte Hornets and Miami Heat, the stream abruptly went dark. Charlotte was leading 123–120 with 48.1 seconds remaining when the broadcast cut to black. Roughly 20 seconds later,…
In the world of modern sports, the capacity of an arena is no longer limited by the number of seats bolted to the concrete. As the NBA and NHL postseasons loom, Denver’s Ball Arena is the latest venue to prove that the sidewalk can be just as profitable—and atmospheric—as the front row. Kroenke Sports &…
The WNBA is preparing to take a historic step beyond North America, with plans to stage its first-ever international game in 2027 as part of a broader push to globalize the competition. Commissioner Cathy Engelbert confirmed during the WNBA Draft that the league is actively exploring hosting a regular-season game outside the United States for…
