The NBA closed out its 2026 first-round playoff slate with a major ratings surge, highlighted by a historic audience for the decisive Game 7 between the Philadelphia 76ers and the Boston Celtics. Airing immediately after the record-breaking Kentucky Derby, Saturday night’s showdown averaged 10.99 million viewers on NBC, combining Nielsen (9.24M) and Adobe Analytics (1.8M)….
London-based sports streaming platform DAZN has publicly confirmed its interest in acquiring local broadcast rights for NBA teams, marking a significant step in its U.S. expansion strategy. Speaking to Sports Business Journal, DAZN’s executive Pete Oliver revealed that the company is currently in discussions with multiple teams and is also interested in hosting the NBA’s…
The animated sports film GOAT is set to debut on Netflix on May 14, following a strong theatrical run that generated $190.4 million worldwide. Produced by Sony Pictures Animation and backed by Stephen Curry, the film premiered in theaters on February 13 before moving to premium video on demand in late March. “GOAT” features the…
Stephen Curry generated $1.7 million through an auction of more than 70 game-worn sneakers, with all proceeds going to his Eat. Learn. Play. Foundation. The auction, conducted by Sotheby’s between April 13–28, attracted over 400 bidders, with every pair sold. The initiative came during Curry’s “sneaker free agency” period after parting ways with Under Armour…
European basketball’s most powerful stakeholders met again this week, but once more left without a breakthrough. Representatives from the NBA, EuroLeague Basketball and FIBA gathered at FIBA headquarters in Mies, Switzerland, to continue discussions around the long-term structure and commercial future of the sport in Europe. The meeting was described by all sides as constructive,…
NBA has expanded its commercial footprint in Spain through a renewed partnership with Entain, naming Bwin as its official betting partner in the country. The agreement extends Entain’s existing collaboration with the league in North and South America while formalising a dedicated activation strategy for the Spanish market. Financial terms and contract length were not…
When the ball goes up and the clock starts ticking, LeBron James isn’t just chasing ghosts or adding to a scoring mountain that may never be climbed again. He is operating the most efficient wealth-generation machine in the history of team sports. The numbers, when laid bare, are staggering. Following the 2025-26 campaign—a season where…
International basketball’s governing body has returned to solid financial footing, with FIBA reporting a profit of approximately $6.2 million for the 2025 financial year, driven primarily by strong growth in media rights and sponsorship income. The federation’s total broadcast revenue rose to around $46.4 million, while sponsorship intake reached roughly $39.4 million, marking one of…
The WNBA is leaning into its history for its 30th season, with three of its original franchises — the New York Liberty, Los Angeles Sparks and Phoenix Mercury — set to wear throwback uniforms during select games in 2026. The retro designs, featuring the league’s original logo and classic colorways, will debut as part of…
The San Antonio Spurs are leaning into artificial intelligence as a core pillar of their fan engagement strategy, launching a new platform called Spurs AI Studio in collaboration with OpenAI and longtime NBA partner Michelob ULTRA. At the center of the initiative is “ULTRA Arrivals,†a feature that allows fans to upload a selfie and…
