Antoine Griezmann has not yet played a single match for Orlando City SC, but his commercial impact is already being felt in Major League Soccer. Following the official announcement of his transfer—set to take effect in July 2026 after the conclusion of his stint with Atletico Madrid—MLS and Orlando City quickly began selling jerseys featuring…
Sports marketing agency Ten Toes has brokered a landmark partnership between NFL legend Tom Brady and Ferrero North America. The seven-time Super Bowl champion will lead Ferrero’s ‘Go All In’ promotion, a $100 million initiative that marks the company’s largest-ever marketing investment. The campaign is designed to bridge the cultural gap between the global soccer…
FC Versailles, the French National League side known for its unconventional marketing, is doubling down on its gaming DNA. Building on the success of their 2025 “FC Verdansk” campaign, the club has announced a new partnership with Call of Duty to celebrate the launch of the Black Ops Royale mode. The centerpiece of this activation…
NBA superstar Stephen Curry sent shockwaves through the sneaker world today after appearing in an interview with The Athletic wearing Decathlon basketball shoes. In a move that caught collectors and analysts off guard, the Golden State Warriors point guard was seen sporting two different models: the Canaveral 900 on one foot and the Fast 900…
Paris Saint-Germain (PSG) has launched a new high-end hospitality initiative titled “At the Heart of Legends,†designed to bridge the gap between supporters and club icons. Developed in partnership with Be With Legends, the program moves beyond standard meet-and-greets by offering a four-day immersive retreat in the South of France. The experience features legendary figures…
Valencia CF has officially renewed its partnership with the VCF Academy Programs for an additional three years, solidifying its commitment to youth development in Italy and Malta. This extension ensures the club’s presence in the region through 2029, marking a decade of continuous growth since the programs first launched in 2016. The agreement facilitates over…
The Italian Women’s Volleyball League (LVF) has reached a monumental milestone, surpassing 1.4 billion digital views during the 2025-26 regular season. This figure arrives months ahead of the league’s initial goal of 1 billion views for the entire year, solidifying its position as a global powerhouse in sports media. Digital Dominance & Engagement Through a…
The 2026 Men’s European Handball Championship delivered record digital engagement, according to the European Handball Federation (EHF). The tournament, held from January 15 to February 1 across Denmark, Sweden, and Norway, reached a total online audience of 1.16 billion people, a 52% increase compared to the 2024 edition in Germany. Video content from the championship…
Venezia FC has expanded its retail strategy with the opening of a new official store at Venice Marco Polo Airport, reinforcing its push to grow brand visibility beyond traditional football environments. High-traffic retail strategy The new location from Venezia FC is situated in the international departures area of Venice Marco Polo Airport, which handled nearly…
Como 1907 has unveiled a new Retro Collection, placing heritage at the center of its merchandising and broader brand strategy. Heritage as a commercial asset The collection from Como 1907 draws inspiration from key eras in the club’s history, particularly its time in Serie A during the 1950s and 1980s. The designs incorporate historic crests…
