The official match ball used in the UEFA Champions League could soon change for the first time in more than two decades, as UEFA prepares to open a competitive tender for the rights. Sportswear giant Adidas has produced the Champions League ball since 2001, when it took over the contract from rival Nike. However, UEFA…
Inter Milan has surpassed 90 million followers across its official social media platforms, after gaining more than 5 million new followers in the first two months of 2026, representing a 5% increase since the start of the year. The growth has been particularly strong on platforms popular with younger audiences, especially TikTok and YouTube, highlighting…
adidas and Liverpool Football Club have officially launched the adidas x Liverpool FC Bringback collection, a nostalgic 1:1 recreation of the club’s legendary away kit from the 1995/96 season. The release celebrates a defining era in football culture, blending archive silhouettes with the iconic adidas EQT aesthetic. A Faithful 90s Recreation The centerpiece of the…
Japanese sportswear giant Mizuno has officially announced a multi-year brand ambassador partnership with Manchester United and England international midfielder Mason Mount. The agreement marks a significant expansion for Mizuno’s football division, with Mount set to serve as the face of the brand’s technical innovation and global marketing efforts. Elevating Performance and Design As part of…
Former Chelsea and Real Madrid icon Eden Hazard has officially partnered with the online sportsbook and casino platform, Stake, serving as a global ambassador as the sports world builds anticipation for the 2026 World Cup. A New Chapter for a Football Legend Hazard, 35, joins the platform’s roster of ambassadors to spearhead fan engagement and…
The Tennessee Titans have officially entered a new era. On Thursday night, the franchise pulled back the curtain on a complete visual overhaul, debuting a fresh logo, modernized uniforms, and a redesigned helmet that honors the team’s storied past while signaling a fresh start for the organization. A Blend of Legacy and Innovation The “new-age”…
The Brazilian Football Federation has officially announced a groundbreaking partnership with Jordan Brand, marking the first time the iconic Jumpman logo will appear on the Brazil national team’s kit. While the traditional yellow home jersey remains a Nike product, the 2026 World Cup away kit serves as the focal point of this new collaboration. Inspired…
Inter Milan has partnered with luxury publishing company Opus to launch Inter: The Opus – 118 Marquee Edition, an ultra-premium collector’s book celebrating the club’s 118-year history. Only 118 hand-numbered copies of the publication will be produced worldwide, placing the project firmly within the growing market for high-end football memorabilia aimed at wealthy collectors and…
The International Basketball Federation (FIBA) has reported record media value, broadcast reach and digital engagement figures for its 3×3 basketball competitions in 2025, highlighting the rapid growth of the urban format of the sport. According to FIBA, the discipline generated an estimated $220 million to $290 million in total media value for sponsors, driven by…
To celebrate its 75th anniversary, Stade Brestois has launched a stunning collector’s jersey that pays homage to the club’s storied history. This limited-edition kit, blending heritage with modern craftsmanship, is set to be a must-have for fans and football historians alike. A Tribute to the 1950 Roots The design team drew direct inspiration from the…
