NFL and BILD Group Tackle Germany with Strategic Content Partnership
At Super Bowl LX in Santa Clara, the National Football League (NFL) and Axel Springer’s BILD Group officially signed a strategic partnership aimed at solidifying American football as a year-round mainstay in the German sports landscape. The agreement, confirmed by Roger Goodell and Mathias Döpfner, establishes BILD and SPORT BILD as primary media hubs for…
