The final of the 2026 Men’s EHF European Championship has shattered television records across Europe, as Denmark secured their third continental title with a 34-27 victory over Germany. The match, held on February 1st, drew massive audiences on free-to-air networks, particularly in the host nations and competing markets. Germany: Highest Ratings in a Decade In…
In a major move to dominate the digital football landscape, London-based Proper Sports Media has announced the acquisition of a majority ownership position in Score90. The football-focused digital publisher boasts a staggering global reach, with over 20 million followers and more than 600 million monthly views. Expanding the Digital Football Empire The acquisition integrates Score90…
Fubo, the leading sports-first live TV streaming platform, has reported a total of 6.2 million North American subscribers for the first quarter of 2026. This milestone follows the completion of its transformative merger with Disney’s Hulu + Live TV, a move that has reshaped the OTT (over-the-top) landscape. A Year of Transformation Despite a slight…
The Pakistan Cricket Board (PCB) has announced a landmark agreement with marketing platform Walee Technologies for the international media rights of the Pakistan Super League (PSL). The winning bid reflects a staggering 146% increase in valuation compared to the 2025 season, setting a new commercial benchmark for the competition. Expansion Drives Triple Digit Growth The…
The Spanish football league has intensified its war on piracy by introducing a direct financial incentive for fans. Under the new “Protection of Legal Football” initiative, La Liga will pay a 50 Euro reward to individuals who report bars, restaurants, or hotels broadcasting matches through illegal streams. A Bounty System Against Audio-Visual Piracy Led by…
The Norwegian Football Federation (NFF) has officially appointed boutique sports marketing agency Druid Sport as its commercial agent for China and the Indian subcontinent. This strategic move aims to capitalize on the national team’s historic qualification for the 2026 FIFA World Cup. Norway Leverages Haaland and Odegaard Star Power in Asia After securing their first…
Spanish sports and media giant Mediapro has announced a major strategic expansion with the launch of its new business unit, Brands&Xperiences. The move aims to streamline commercial operations and provide a more robust service suite for global advertisers. A New Hub for Experiential Marketing The Brands&Xperiences division is designed to be a one-stop shop for…
The investment in live sports by streaming platforms is expected to reach $14.2 billion this year, marking a seven percent increase from 2025. In a historic turn, Amazon Prime Video is projected to surpass DAZN as the top spender, accounting for 27 percent of the total global outlay. Amazon Takes the Lead Amazon’s projected spend…
Disney is doubling down on women’s sports. The media giant has reached a three-year agreement with the Royal Spanish Football Federation (RFEF) to broadcast the Copa de la Reina across the United States and Latin America through 2028. Key Highlights of the Deal: This partnership follows Disney’s recent acquisition of the UEFA Women’s Champions League…
Nine Network has solidified its position as the home of tennis in Australia by extending its exclusive broadcast rights for the Wimbledon Championships through 2029. The three-year extension with the All England Lawn Tennis Club (AELTC) ensures the grass-court major remains on Nine’s linear and digital platforms, including 9Now and Stan Sport. A Grand Slam…
