Morocco is doubling down on its status as Africa’s most visited destination by launching a massive $4 billion investment plan to overhaul its hospitality infrastructure. The strategy, aimed at the 2030 FIFA World Cup (co-hosted with Spain and Portugal), focuses on a rapid expansion of the kingdom’s lodging capacity. According to Imad Barrakad, head of…
While FIFA President Gianni Infantino recently boasted of an “unprecedented” 508 million ticket requests, a deeper look at the actual sales data suggests a different story. As the tournament draws closer, evidence is mounting that hundreds of thousands—and possibly over a million—tickets remain unsold for the 2026 World Cup in North America. The Conversion Gap:…
Real Madrid is set to transform the Santiago Bernabéu Stadium into a tennis venue, showcasing the stadium’s multi-use capabilities during the upcoming Madrid Open. Stadium Switch Made Possible The transformation is enabled by the Bernabéu’s retractable pitch system. The surface can be removed and stored underground, allowing tennis courts to be built on top. Madrid…
The World Snooker Championship will remain at Sheffield’s historic Crucible Theatre until at least 2045, following a landmark agreement that ends speculation about a potential move to other countries. There had been discussions about relocating the tournament to destinations such as China or Saudi Arabia, but a deal has now secured its long-term future in…
Fashion and sports brand Oysho has announced the launch of the Oysho Padel Cup, an international amateur padel competition aimed at strengthening its presence in women’s padel. Tournament format and cities The circuit will run from April to July, hosting events across major cities including Barcelona, Madrid, Paris, London, and Mexico City. Each stop will…
Opel is set to enter Formula E from next season, aligning its debut with the introduction of the championship’s next-generation Gen4 cars. The German manufacturer confirmed the move during the Madrid e-Prix, marking a significant step in its transition toward electrification and a return to top-level motorsport under the Opel GSE (Grand Sport Electric) Formula…
Football Supporters Europe (FSE) and Euroconsumers have filed a formal complaint with the European Commission, accusing FIFA of abusing its dominant position in the market through its ticketing strategy for the 2026 FIFA World Cup. The complaint alleges that FIFA has violated Article 102 of the Treaty on the Functioning of the European Union, which…
A new strategic alliance between UCFB and Johan Cruyff Institute is aiming to reshape the future of sports education, bringing together academic innovation and one of the most influential leadership philosophies in sport. The partnership builds on the legacy of legendary Dutch figure Johan Cruyff, focusing on leadership, innovation, and a global vision for the…
Padel is officially stepping onto one of Europe’s biggest sporting stages. The International Padel Federation has confirmed that the fast-growing racket sport will feature as a medal event at the 2027 European Games in Istanbul next June, marking a significant milestone in its bid for Olympic inclusion. The decision places padel on the same competitive…
The 2026 FIFA World Cup is shaping up to be less of a single broadcast event and more of a sprawling, multi-platform media ecosystem — at least in Brazil. According to a Kantar survey, 77% of Brazilians plan to watch the tournament, which will be hosted across the United States, Mexico, and Canada. But how…
