As the 2026 World Cup approaches, the focus is shifting from the pitch to the server room. While FIFA and its partners prepare for a commercial juggernaut, a new report from cybersecurity firm Proofpoint reveals a startling gap in the tournament’s armor: 36% of official sponsors and partners are failing to block fraudulent emails. Despite…
The commercial engine behind UEFA Champions League is entering a new financial era, with overall tournament commercial revenues expected to surpass €1 billion under the revamped European club competitions structure. The growth is being driven through UC3, the joint venture between UEFA and clubs via the European Football Clubs (EFC, formerly ECA), which is nearing…
Juventus has confirmed its return to Australia as part of the “Juventus Summer Tour powered by Jeepâ€, using its pre-season schedule to expand global reach and activate commercial partnerships in the Asia-Pacific region. The tour will feature two matches in Perth, including fixtures against Inter Milan and Palermo, forming the sporting core of a wider…
AC Milan has renewed its partnership with Corpay, extending the company’s Cross-Border division as the club’s Official Commercial Foreign Exchange Partner. The agreement continues a collaboration focused on supporting AC Milan’s international financial operations, with Corpay providing foreign exchange and cross-border payment solutions. As a globally operating club with commercial activity across multiple markets, AC…
Serie A has expanded its partnership with sports technology firm Deltatre in a move designed to modernise its digital ecosystem and strengthen its direct-to-consumer strategy. Under a new four-season agreement, Deltatre will power Serie A’s revamped digital infrastructure, including a newly launched website and app that centralise content across the league’s competitions. The deal covers…
As the 2026 FIFA World Cup draws closer, the cost of simply getting to matches in Boston is climbing sharply — adding another layer of expense for travelling supporters. The Boston host committee has confirmed a new dedicated shuttle service, branded the “Boston Stadium Express,†which will transport fans to Gillette Stadium for $95 per…
The Primeira Liga is experiencing a period of unprecedented financial growth, with the professional game in Portugal generating record revenues and strengthening its role in the national economy. According to data released by the league, total revenue across top-flight clubs reached €1.133 billion in the 2024/25 season — the highest figure ever recorded. Football’s growing…
French football is taking another step toward restructuring its pyramid, as the Ligue de Football Professionnel (LFP) and the French Football Federation have reached an agreement to broadcast the upcoming Ligue 3 through Ligue 1+. The deal, reported by L’Équipe and still pending final signature, would run for three seasons until 2029 and mirrors similar…
Italian football’s attendance race is proving just as competitive as the title fight itself. In the latest update from the Serie A, AC Milan have moved back to the top of the league’s spectator rankings after 32 matchdays of the 2025/26 season, narrowly overtaking city rivals Inter Milan by the smallest of margins. Milan are…
German football club Fortuna Düsseldorf is challenging one of the sport’s oldest revenue streams: ticket sales. In an industry where matchday income still accounts for a meaningful share of club finances, the 2. Bundesliga side has taken a different route — removing the price barrier for fans in a bid to rebuild engagement and unlock…
