Como have spent around €406m on player transfers since the 2023/24 season as the Hartono family continues to finance an aggressive growth strategy, but the club’s rising costs and accumulated losses are bringing UEFA financial regulations increasingly into focus. The Italian club’s spending has accelerated sharply since promotion to Serie A. Como spent around €14m…
Canva has entered the professional football sponsorship market for the first time, signing a partnership with Como 1907 as the club’s Official Creative Partner for the 2026/27 season. The agreement will give Como supporters access to hundreds of officially licensed club templates through Canva, allowing them to customise designs, order printed products through Canva and…
Como 1907 and global fintech company Revolut have expanded their partnership, with the company becoming the club’s Official Front-of-Shirt Partner from the 2026/27 season. Revolut, which has more than 75 million customers worldwide and over 5 million in Italy, will see its logo appear on the front of Como’s men’s first-team shirts in all domestic…
Italian club Como 1907 is extending its brand beyond football by launching premium travel packages built around its upcoming “Football on the Lake” event, blending match attendance with hospitality and tourism experiences in one of Italy’s most iconic destinations. Packages start at €490 per person and include match tickets, accommodation and a range of curated…
Como 1907 has deepened its digital ambitions by partnering with EA Sports FC, positioning gaming as a central pillar of its evolving fan engagement strategy. The agreement, brokered through European Football Clubs, will integrate the Italian club into the game’s global ecosystem, creating new digital touchpoints and content opportunities beyond traditional matchday experiences. At the…
Italian side Como 1907 has emerged as one of European football’s most ambitious growth stories, as its Indonesian owners celebrate seven years at the helm with nearly €300 million invested since 2019. When the Hartono family acquired the club on April 4, 2019, Como were competing in Italy’s fourth tier, Serie D. Fast forward to…
Como 1907 has unveiled a new Retro Collection, placing heritage at the center of its merchandising and broader brand strategy. Heritage as a commercial asset The collection from Como 1907 draws inspiration from key eras in the club’s history, particularly its time in Serie A during the 1950s and 1980s. The designs incorporate historic crests…
Como are working to upgrade the Giuseppe Sinigaglia Stadium to meet UEFA regulations so that it can host international matches. However, the Mapei Stadium is also being considered as an alternative venue. Como’s European ambitions Como’s 5–0 victory against Pisa has reinforced their push for a top-four finish in Serie A, which would qualify them…
In a move that further blurs the lines between high-performance sports and luxury lifestyle, Como 1907 has partnered with adidas to launch a dual-edition Spezial footwear collection. This collaboration is the latest chapter in the club’s strategic push to become a global “lifestyle brand” while remaining deeply rooted in its local identity. The Collection: Two…
