Como 1907 has deepened its digital ambitions by partnering with EA Sports FC, positioning gaming as a central pillar of its evolving fan engagement strategy. The agreement, brokered through European Football Clubs, will integrate the Italian club into the game’s global ecosystem, creating new digital touchpoints and content opportunities beyond traditional matchday experiences. At the…
Italian side Como 1907 has emerged as one of European football’s most ambitious growth stories, as its Indonesian owners celebrate seven years at the helm with nearly €300 million invested since 2019. When the Hartono family acquired the club on April 4, 2019, Como were competing in Italy’s fourth tier, Serie D. Fast forward to…
Como 1907 has unveiled a new Retro Collection, placing heritage at the center of its merchandising and broader brand strategy. Heritage as a commercial asset The collection from Como 1907 draws inspiration from key eras in the club’s history, particularly its time in Serie A during the 1950s and 1980s. The designs incorporate historic crests…
Como are working to upgrade the Giuseppe Sinigaglia Stadium to meet UEFA regulations so that it can host international matches. However, the Mapei Stadium is also being considered as an alternative venue. Como’s European ambitions Como’s 5–0 victory against Pisa has reinforced their push for a top-four finish in Serie A, which would qualify them…
In a move that further blurs the lines between high-performance sports and luxury lifestyle, Como 1907 has partnered with adidas to launch a dual-edition Spezial footwear collection. This collaboration is the latest chapter in the club’s strategic push to become a global “lifestyle brand” while remaining deeply rooted in its local identity. The Collection: Two…
