German football is expanding its digital broadcast footprint with the launch of DFB.TV, which will be available on HD+ starting 22 May 2026. The new service introduces a dedicated 24/7 football channel alongside a comprehensive on-demand library covering national teams, youth competitions and grassroots football across Germany. A New Digital Hub for German Football DFB.TV…
German food company Wiesenhof has been announced as the new sponsor of the DFB-Pokal, marking a four-year partnership covering both the men’s and women’s competitions starting from the 2026–27 season. The agreement, confirmed by the German Football Association, strengthens Wiesenhof’s existing involvement in German football, where it already supports the national women’s team. DFB officials…
The German Football Association (DFB) will open a large-scale fan and commercial activation space, the German House of Soccer, in New York during the 2026 FIFA World Cup. The venue, located in Manhattan at Chelsea Industrial, will operate from June 11 to July 11, covering the full duration of the tournament and the final staged…
The German Football Association (DFB) is moving into direct-to-consumer media with the launch of DFB.TV, a new pay-TV and streaming platform created in partnership with Sportainment Media Group. Set to go live on 22 May 2026, on the eve of the DFB Cup final, the 24/7 channel aims to become a dedicated media hub for…
Sportradar has extended its partnership with the German Football Association for the DFB-Pokal, securing data and streaming rights from the 2026/27 season onward. Expanded Rights Package The multi-year agreement includes exclusive betting data and audiovisual streaming rights for all DFB-Pokal matches outside the DACH region (Germany, Austria, Switzerland), along with non-exclusive global media data rights….
The DFB aims to professionalize its sponsorship sales and partner management through this digital transformation. By integrating the KORE platform, the association can now manage the entire lifecycle of a sponsorship—from inventory planning and pricing to real-time reporting and activation tracking. Key Strategic Objectives Henning Wegter, Director of Partnerships & Sales at the DFB, emphasized…
