Premier Padel has announced a long-term global licensing agreement with Fanatics, expanding the tour’s commercial ecosystem through one of the world’s largest sports merchandising and e-commerce companies. Under the multi-year deal, Fanatics has been appointed as Premier Padel’s master licensee, taking responsibility for e-commerce, in-venue retail, wholesale distribution, product development and memorabilia. As part of…
Fanatics has strengthened its position in the sports collectibles market through a new multi-year trading card partnership between its Topps brand and McLaren Racing. Under the agreement, Topps becomes the official trading card licensee for McLaren Racing across multiple racing series, including Formula 1, IndyCar, World Endurance Championship and sim racing. The partnership launches with…
The NFL has signed a new multi-year agreement with Fanatics, making the company its official retail operations partner across the league’s biggest global events. The deal covers flagship properties including the Super Bowl, NFL Draft, Kickoff, International Games, Pro Bowl, Scouting Combine, and other major activations such as the upcoming game in Paris. Under the…
Fanatics is poised to significantly expand its influence in the global collectibles market by securing future exclusive licensing rights for trading cards and sticker albums tied to major national football teams, previously held for decades by Panini. Through its subsidiary Topps, Fanatics is expected to gradually take over official licensing rights for some of the…
Fanatics is moving its loyalty strategy into a new phase — monetisation. The company has signed a five-year sponsorship agreement with AT&T that will integrate the brand across its expanding ecosystem, including e-commerce, events and its rapidly growing rewards platform, Fanatics One. The deal marks the first time Fanatics has directly commercialised its loyalty program…
University of Kentucky Athletics has extended its partnership with Fanatics for an additional 12 years, expanding the agreement to include a first-of-its-kind Name, Image, and Likeness (NIL) program for student-athletes. The partnership builds on Fanatics’ existing role as operator of the UK Team Shop and now integrates NIL opportunities through the company’s Creator Program. Selected…
The NFL has officially reunited with Topps, the iconic trading card brand owned by Fanatics Collectibles, in a long-term deal that establishes Topps as the league’s exclusive trading card partner. This move follows the expiration of Panini America’s rights and restores Topps’ ability to use official NFL logos, team names, and player uniforms for the…
Two of the NFL’s most iconic quarterbacks, Tom Brady and Aaron Rodgers, are set to headline separate flag football tournaments on the same day in Southern California, highlighting the sport’s growing popularity. Brady will face off against Joe Burrow at the Fanatics Flag Football Classic, scheduled for March 21 at BMO Stadium. The venue is…
Fanatics has officially confirmed the relocation of its upcoming Flag Football Classic, originally scheduled to take place in Riyadh, Saudi Arabia, on March 21, 2026. Due to the escalating war in the Middle East, the event will now be hosted at BMO Stadium in Los Angeles, maintaining its original date. Key Event Details Participation and…
Safety concerns and mounting regional instability have forced organizers to rethink the Fanatics Flag Football Classic. Originally scheduled for March 21 in Riyadh, the event—which serves as a major showcase for the NFL-backed Olympic push—is now trending toward a domestic venue in the United States. While the relocation is a blow to Saudi Arabia’s “Sports…
