FIBA has signed a three-year partnership with L1VE that will allow fans to purchase virtual tickets and experience 3×3 basketball from a courtside perspective through VR headsets. The agreement covers the FIBA 3×3 World Tour, FIBA 3×3 Women’s Series and FIBA 3×3 World Cup, with the partnership set to begin at the World Tour event…
The International Basketball Federation (FIBA) is set to relocate its regional headquarters for Asia from Beirut, Lebanon, to Kuala Lumpur, Malaysia, as part of a strategic shift to strengthen its focus on the Asian market. The new office is expected to be operational in Kuala Lumpur by January 2027. The move will coincide with the…
European basketball’s most powerful stakeholders met again this week, but once more left without a breakthrough. Representatives from the NBA, EuroLeague Basketball and FIBA gathered at FIBA headquarters in Mies, Switzerland, to continue discussions around the long-term structure and commercial future of the sport in Europe. The meeting was described by all sides as constructive,…
International basketball’s governing body has returned to solid financial footing, with FIBA reporting a profit of approximately $6.2 million for the 2025 financial year, driven primarily by strong growth in media rights and sponsorship income. The federation’s total broadcast revenue rose to around $46.4 million, while sponsorship intake reached roughly $39.4 million, marking one of…
FIBA has entered a new global partnership with investment platform XTB, strengthening the commercial framework around its flagship international competitions, including the 2026 and 2027 Basketball World Cups. Under the agreement, XTB will take an active sponsorship role in upcoming qualification cycles and become title sponsor of the European qualifiers from mid-2026. The deal runs…
The International Basketball Federation (FIBA) has reported record media value, broadcast reach and digital engagement figures for its 3×3 basketball competitions in 2025, highlighting the rapid growth of the urban format of the sport. According to FIBA, the discipline generated an estimated $220 million to $290 million in total media value for sponsors, driven by…
TNT Sports has announced a new multi-year agreement to become the exclusive English-language broadcaster for major FIBA basketball tournaments. This deal marks a significant return of 5-on-5 professional basketball to the network following its loss of NBA rights. Broadcasting Scope and Content The partnership includes high-profile events such as the upcoming women’s Basketball World Cup,…
Movistar Plus+ has significantly strengthened its sports portfolio by signing a strategic multi-year agreement with FIBA. The deal ensures the broadcaster will remain the exclusive home for major international basketball tournaments until 2029, following the Spanish national team, “La Familia,” through every key milestone. A Cycle Packed with Elite Basketball The new contract covers an…
