The WNBA and the Women’s National Basketball Players Association (WNBPA) have reached a landmark collective bargaining agreement (CBA) just weeks ahead of the league’s 30th season. While headlines highlight salary increases, the deeper significance lies in a structural transformation of women’s sports economics. For decades, women’s sports were considered a cultural asset rather than a…
Mercury13, the investment group focused exclusively on women’s football, has officially entered the Spanish market by acquiring a majority stake in FC Badalona Women. This move marks a significant milestone for the club, which competes in Liga F, Spain’s top division. A New Chapter for FC Badalona Women As part of the acquisition, the club…
The 2026 Winter Olympics has delivered a definitive proof-of-concept for the commercial scale of women’s sports. The Gold Medal showdown between the United States and Canada—a 2-1 overtime thriller—has officially become the most-watched women’s ice hockey telecast in history, according to verified data from NBC Sports. Averaging 5.3 million viewers across USA Network and Peacock,…
Global alternative asset manager Ares Management is preparing to launch a bespoke sports fund specifically for European investors. According to reports on February 20, 2026, the fund will target both debt and equity investments across sports leagues, teams, and the broader media and entertainment ecosystem. This move mirrors Ares’ successful strategy in the U.S., where…
