Liverpool FC and Carlsberg have unveiled a British Sign Language (BSL) version of “You’ll Never Walk Alone†to include the 81% of deaf fans who feel excluded from chants. Developed with the British Deaf Association, the initiative debuts at Anfield on February 28 against West Ham, featuring localized “Scouse” sign variants for cultural authenticity. Liverpool…
A massive viewership gap has once happened again, reigniting the debate over “Quantity vs. Quality” in the global sports economy. Following the recent clash between Liverpool and Manchester City, which drew a staggering 750 million global viewers, comparisons are being drawn to Super Bowl LX, which garnered an estimated 220 million viewers. The data reveals…
he global football transfer market has shattered all previous records, reaching a staggering $13.11 billion in international transfer spending in 2025. This represents a 50% increase compared to 2024 and surpasses the previous 2023 record by 35.6%. Market Highlights from 2025 For the first time in history, the global market has exceeded the $10 billion…
