Brazil’s Liga Nacional de Basquete (LNB) has agreed a four-year partnership with Sportradar, starting from the 2026/2027 season, in a move that reshapes the league’s data and integrity infrastructure. Under the agreement, Sportradar will replace Genius Sports as the league’s official data and integrity partner. The deal covers all competitions organized by the LNB, including…
The Ligue Nationale de Basketball (LNB) has signed a new commercial agreement with Xiaomi, naming the brand as the official smartphone partner of France’s professional basketball championships. The deal, announced on March 20, 2026, marks Xiaomi France’s latest خطوة into sports sponsorship, positioning the company at the heart of domestic basketball competitions. While financial terms…
The Ligue Nationale de Basket (LNB) has secured a strategic new partnership in the automotive sector. On February 20, 2026, TransakAuto was officially announced as the new Official Partner of French professional basketball, in a deal orchestrated by the agency Hopscotch Sport. The partnership covers all major LNB competitions, including Betclic ÉLITE, ÉLITE 2, the…
