The NBA’s projected salary cap for the 2026–27 season is set to rise to $165 million, but the increase is slightly lower than initially expected due to revenue challenges in local broadcasting. Revenue shortfall impacts projections The league had originally projected the cap to reach $166 million, but a reduction of $1 million in expected…
The NBA is approaching a major decision as its 30 team owners prepare to vote on expanding the league to 32 teams. If approved, the new franchises are widely expected to be awarded to Seattle and Las Vegas, though the final decision is not guaranteed. Potential new markets: Seattle and Las Vegas Seattle is seen…
The National Basketball Association has expanded its commercial footprint in Europe by naming C4 Energy as its official energy drink partner across key markets. The multiyear agreement will cover the United Kingdom, France, Germany, and Italy, with a strong focus on fan engagement and experiential marketing. A Fan-First Activation Strategy As part of the partnership,…
ESPN and Disney Entertainment have acquired Playback, the former sports watch-along platform that shut down last year. Playback was known for enabling live game viewing with online communities, with partnerships including the NBA and MLB, as well as attracting creators like Gilbert Arenas and Tony Reali. The acquisition brings Playback’s team and technology into Disney…
The controversy surrounding the glass basketball court used during the Big 12 Conference tournament has intensified after new details emerged about a previously cited NBA-commissioned study. The court, developed by Swiss company ASB GlassFloor, features LED panels beneath tempered glass designed to replicate traditional hardwood performance. However, its debut at the T-Mobile Center in Kansas…
The NBA announced on March 17, 2026, a partnership with the Coca-Cola Company, bringing Sprite back as the league’s official global soft drink. The deal revives a relationship that began in 1986 and lasted nearly three decades, once recognized as one of the NBA’s most iconic collaborations. Sprite previously served as the title sponsor of…
Heated litigation between Phoenix Suns majority owner Mat Ishbia and two minority partners is on pause as both sides resume talks for Ishbia to buy out their stakes. The dispute dates back to August 2025, when minority investors Kisco WC Sports II and Kent Circle Investments filed a “books and records†suit against Ishbia and…
National Basketball Association owners are preparing to vote on the league’s first expansion in more than 20 years, with Seattle and Las Vegas widely expected to secure the two new franchises. According to reports from ESPN, the NBA is moving toward expanding from 30 to 32 teams, with the new franchises expected to begin play…
At most Academy Awards ceremonies, the red carpet is a parade of couture, diamonds and luxury watches. At the Academy Awards, however, investor and television personality Kevin O’Leary brought something different: a piece of sports-collecting history worth roughly $30 million. The Shark Tank star arrived wearing the famed Exquisite Triple Logoman basketball card as a…
The 2025-26 NBA trade deadlines are behind us, and now the league turns its eyes to the 2026 offseason. Big-market teams, veteran extensions, and strategic cap maneuvering are setting the stage for what could be one of the most intriguing summers in recent memory. Salary Cap Landscape for 2026-27 After last season’s roster shuffles, the…
