Canal Plus has expanded its distribution partnership with Samsung Electronics, extending access to the DStv Stream platform across English-speaking and Portuguese-speaking markets in Africa served by the MultiChoice Group. Under the agreement, DStv Stream will be available for the first time on Samsung Smart TVs in 18 African countries, including South Africa, Nigeria, Kenya and…
South Korean tech giant Samsung has partnered with football icon Thierry Henry for a new pan-European campaign celebrating its 20-year reign as the world’s leading TV brand. Timed ahead of a packed summer of major sporting events, the campaign leans heavily into the emotional and communal power of football. At its core is a simple…
Canada Soccer has expanded its commercial portfolio ahead of the 2026 FIFA World Cup by signing Samsung Canada as its official TV and mobile partner. The agreement will see Samsung branding integrated across men’s and women’s national team matches and events (excluding FIFA competitions), alongside the deployment of consumer technology aimed at enhancing fan engagement….
Samsung Electronics Austria and the Austrian Football Association (ÖFB) have officially announced a strategic partnership for the 2026 sporting year. This collaboration marks Samsung’s return to Austrian football, focusing on fan engagement and technological innovation surrounding the national team during a crucial World Cup year. The partnership aims to enhance the football experience through cutting-edge…
