US Soccer has signed a new long-term partnership with wearable technology company Oura, expanding an existing relationship into a federation-wide agreement covering all 27 of its national teams. The deal will see Oura’s smart ring technology integrated across the men’s, women’s, youth and disability national team programs, providing continuous health and performance tracking data for…
United States Soccer Federation CEO JT Batson has outlined an ambitious long-term vision to position both the men’s and women’s national teams as the most popular teams in the United States, while also making soccer the leading sport for children across the country. National Teams as Flagship Cultural Assets Batson emphasized that the organization’s goal…
The money, they’ve been told, is coming. The problem is: no one seems to know when. More than a week after U.S. officials indicated that hundreds of millions of dollars in federal security funding for the 2026 FIFA World Cup had been approved, several host cities say they are still waiting — not just for…
M&C Saatchi Appointed as U.S. Soccer’s Strategic Marketing Agency CHICAGO — The U.S. Soccer Federation has officially appointed the international marketing agency M&C Saatchi North America as its new strategic integrated marketing agency. This partnership arrives as the governing body ramps up commercial and brand-building efforts in the final lead-up to the 2026 FIFA World…
CVS Pharmacy, the retail division of US healthcare giant CVS Health, has announced a landmark multi-year partnership with both the US Soccer Federation (USSF) and the National Women’s Soccer League (NWSL). The agreement establishes CVS Pharmacy as the official health and wellness partner for both organizations. As part of the deal, CVS will secure virtual…
