Formula 1 has partnered with Hasbro to release a special edition of Monopoly inspired by the world of Formula 1 racing. Announced on May 20, 2026, the new product titled Monopoly Formula 1 Edition integrates key elements from the championship, including race circuits, teams, and a themed “Monopoly Grand Prix” experience. Players will choose a…
Inter Milan and Nike have officially unveiled the club’s new home kit for the 2026/27 season, a design that celebrates Inter’s deep connection with the city of Milan while blending tradition with a modern, fashion-inspired aesthetic. The new shirt draws inspiration from Milan’s tailoring heritage and timeless elegance, reinterpreting some of the club’s most iconic…
French automotive giant Renault has launched a new brand campaign for Roland-Garros 2026, placing the tournament’s iconic court sweepers at the centre of its latest activation. Created with Publicis Conseil, the campaign introduces a new brand film titled The Line while supporting the upcoming launch of the Renault 4 Roland-Garros E-Tech Electric, scheduled for commercial…
Italian champions Inter Milan have expanded their Scudetto celebrations beyond the stadium by launching a series of city-centre activations across Milan following the club’s 21st Serie A title. The initiative integrates Inter branding directly into Milan’s public infrastructure and urban culture, reflecting the club’s growing strategy of positioning itself as a cultural symbol of the…
French champions Paris Saint-Germain brought their “Ici C’est Paris La Maison” concept to Shanghai this week, transforming the city’s historic Zhangyuan district into a multi-day PSG cultural destination between 14 and 17 May. The activation formed part of the club’s wider international growth strategy focused on fashion, entertainment, culture and experiential fan engagement beyond traditional…
Spanish football club Atlético de Madrid has launched a new personalised fan activation inside the Riyadh Air Metropolitano, integrating the names of more than 160,000 club members into one of the stadium’s most iconic areas — the players’ tunnel. The initiative is part of Atlético’s broader strategy to enhance supporter engagement through digital technology and…
World No. 1 tennis star Carlos Alcaraz has signed a new global sponsorship agreement with digital payments platform Ant International, further expanding his growing commercial portfolio off the court. The financial terms and duration of the deal were not disclosed. Under the partnership, Alcaraz will feature in international marketing campaigns promoting Ant International’s key services,…
NFL star Travis Kelce has entered a high-profile partnership with fashion brand Tommy Hilfiger, featuring in the brand’s Fall 2026 and Spring 2027 global advertising campaigns. The collaboration began with a two-day shoot in New York City and is set to become one of Tommy Hilfiger’s largest marketing pushes in recent years, with a strong…
Visa Inc. has unveiled its flagship “Tap In” campaign ahead of the 2026 FIFA World Cup, bringing together actor Jason Sudeikis and football stars Erling Haaland and Lamine Yamal in a global advertising push tied to this summer’s tournament. The campaign, launched with just weeks remaining before kickoff, plays on the football term “tap-in” while…
Erling Haaland is set to make his cinema debut as a voice actor in the upcoming animated film ViQueens, scheduled for release during the 2026 Christmas holiday season. According to reports from The Hollywood Reporter and The Guardian, the Manchester City striker will voice a Viking character — fittingly named “Haaland”. The movie is being…
