The Ligue de Football Professionnel (LFP) and Kipsta, the football brand of Decathlon, have unveiled the official match balls that will be used for the 2026–27 season in Ligue 1 and Ligue 2. The new Ligue 1 ball stands out with a bold and modern design featuring bright, warm color tones combined with deep purple…
Chelsea FC has announced a new partnership with Roc Nation Sports International aimed at strengthening the club’s presence and cultural reach in the United States. The Premier League club is positioning the collaboration as part of a broader strategy that blends football with music, entertainment and lifestyle branding to connect with younger audiences in North…
Oracle Red Bull Racing have announced a new partnership with Crocs, resulting in the launch of a limited-edition footwear collection inspired by Formula 1 design elements. The collaboration centres around a special version of the Crocband Clog, which takes direct inspiration from Red Bull Racing’s RB22 Formula 1 car. The design features a sculpted rear-wing…
.Arsenal FC and adidas have unveiled the club’s new home kit for the 2026/27 season, with the design commemorating two decades since Arsenal’s move to Emirates Stadium in north London. The launch is part of the club’s long-term partnership with adidas and is supported by a campaign film featuring players from both the men’s and…
Canadian airline Air Transat has launched a creative campaign built around the rising cost of FIFA World Cup tickets. Instead of traditional sponsorship or tournament branding, the airline focused on a consumer frustration: the price of a single match ticket. The campaign compares live World Cup ticket prices with the cost of return flights from…
Volkswagen has unveiled a new advertising campaign for the 2026 FIFA World Cup starring Carlo Ancelotti, shortly after renewing its sponsorship agreement with Brazilian Football Confederation (CBF) following a 12-year absence. Created by AlmapBBDO, the campaign, titled “Sonhos” (“Dreams”), imagines a Brazil already celebrating its long-awaited sixth FIFA World Cup title ahead of the tournament…
The National Hockey League has posted record-breaking television audiences during the opening round of the 2026 Stanley Cup Playoffs, highlighting hockey’s growing momentum across North America. According to league figures, first-round playoff games averaged 1.2 million viewers in the United States, representing a 68% increase compared to the roughly 500,000 viewers recorded during the same…
Valencia CF will once again host The Champions Burger festival at Mestalla this summer, as the club continues expanding its non-matchday stadium strategy ahead of its planned move to Nou Mestalla in 2027. The event, scheduled to run from June 11 to June 29, is expected to attract major crowds after the previous edition welcomed…
UEFA is preparing a major commercial and broadcasting experiment by moving the 2026 UEFA Champions League Final 2026 between Paris Saint-Germain and Arsenal FC to an unusual 18:00 kickoff time on May 30 in Budapest. For years, Champions League finals traditionally started at 21:00 CET, dominating European prime-time television. This season, however, UEFA has chosen…
EuroLeague has delivered its most successful regular season on record in 2025–26, posting major increases in television audiences, arena attendance, and digital engagement across global markets. According to league data, global TV viewership during the first 25 rounds of the regular season reached 122.8 million viewers across live and delayed broadcasts — an 82% increase…
