A new study conducted by Teads in collaboration with Censuswide reveals that sports viewing habits are evolving, with 51% of French consumers using a second screen while watching live sports. This shift turns live matches into a broader digital ecosystem, extending attention beyond traditional television. Fans are not only watching but also browsing, interacting, and…
Primera Federación is rapidly increasing its media presence, with potential audience figures rising from 15,000 viewers to more than 4 million, according to the Royal Spanish Football Federation. The growth is driven by a new audiovisual rights model developed in partnership with LaLiga, significantly expanding broadcast distribution. This season, the competition is available through 10…
Major League Baseball made its debut on Netflix with strong viewership, as the Yankees vs. Giants Opening Night broadcast drew 2.97 million viewers. According to Nielsen, the game averaged a 1.3 rating, making it the most-watched MLB Opening Night or Opening Day broadcast since the pandemic-affected 2020 season. Excluding that period, it is the highest…
In a significant move for the international football broadcasting landscape, Sportfive, the global sports marketing agency, has officially renewed its exclusive partnership to distribute international media rights for Portugal’s top-tier Primeira Liga. This strategic extension ensures that Sportfive will remain the primary driver of the league’s global commercial growth through the 2027-28 season. A Milestone…
It had everything a March classic demands — drama, a comeback, and a buzzer-beater. Yet in the television landscape, UConn’s unforgettable win over Duke landed somewhere closer to solid than spectacular. UConn Huskies men’s basketball’s 73–72 victory over Duke Blue Devils men’s basketball in the Elite Eight averaged 13.4 million viewers on CBS, peaking at…
Warner Bros. Discovery (WBD) has strengthened its commitment to Olympic sports by extending its long-term media rights partnership with the International Fencing Federation (FIE), aiming to elevate fencing’s global profile ahead of the Los Angeles 2028 Olympic Games. Under the renewed agreement, Warner Bros. Discovery will continue broadcasting major international fencing events across 75 markets…
Broadcast coverage of the Indian Premier League in Bangladesh has suffered a fresh setback after JioStar terminated its sublicensing agreement with local broadcaster TSports. Rights Deal Cancelled Over Missed Payments JioStar ended its agreement with TSports for the 2023–2027 cycle, citing repeated failures to meet payment deadlines. The termination also covers rights to the Women’s…
UK and Ireland broadcasting giant Sky has strengthened its foothold in women’s boxing after securing a multi-year rights agreement with Most Valuable Promotions (MVP), covering its all-female fight platform MVPW. Under the agreement, Sky Sports becomes the exclusive broadcaster of two annual MVPW fight nights in the UK and Ireland, signaling a continued push to…
ITV has reportedly scrapped plans to air “picture-in-picture” advertisements during the 2026 FIFA World Cup, despite the introduction of mandatory hydration breaks that many expected to become new commercial goldmines. The Fans’ Victory The decision follows a controversial trial during the Six Nations rugby tournament in February, where ITV aired split-screen ads for brands like…
Netflix is reportedly looking to significantly bolster its American football portfolio. Following its recent Major League Baseball streaming debut, the platform is now in pursuit of an expanded NFL package that includes a high-profile Thanksgiving Eve slot and an International Series opener. New Windows for the Streamer The NFL recently tested the waters for a…
