LaLiga has strengthened its international media footprint through new broadcast agreements with DAZN in Sub-Saharan Africa and SportyNet in Brazil. The three-season agreement with DAZN will run until the end of the 2028-29 campaign, giving subscribers across 48 Sub-Saharan African markets access to all 380 LaLiga matches each season, both live and on demand. The…
The return of LaLiga has delivered a significant boost to DAZN’s viewing figures in Spain, with premium football once again proving to be a powerful audience driver for the sports streaming platform. According to data from Barlovento Comunicación, DAZN LaLiga recorded a 2.3 per cent audience share on August 27, making it the most-watched pay-TV…
Bundesliga Media has expanded its distribution strategy in the UK and Ireland for the 2026/27 season, launching a new YouTube channel fronted by former Premier League winner Jamie Vardy and renewing its partnership with Mark Goldbridge’s That’s Football. Vardy will host live coverage of seven Bundesliga Friday night matches during the season through the YouTube…
DAZN has agreed to acquire EverPass Media, the US-based platform that distributes live sports content to commercial venues, in a deal that will expand the streaming giant’s presence in the American sports market. As part of the transaction, EverPass will be rebranded as DAZN for Business, creating a dedicated commercial sports platform targeting bars, restaurants…
The NWSL has selected Roku as its new media partner following its decision to terminate its agreement with Victory+. Under the deal, Roku will stream eight NWSL Sunday night matches for the remainder of the 2026 season on its free Roku Sports Channel before expanding its coverage to 25 matches in 2027. Financial terms of…
LFP Media is preparing to launch a new tender for Ligue 1’s domestic media rights, with the process potentially getting underway as early as October as French football looks to inject greater competition into its increasingly challenging broadcast market. The league’s commercial arm is hoping that growing interest from streaming platforms, combined with potential legislative…
The Confederation of African Football (CAF) has opened the tender process for the Sub-Saharan African media rights to the 2027 Africa Cup of Nations (AFCON), seeking to build on the record audience figures generated by the 2025 tournament in Morocco. The tender covers free-to-air and pay-TV rights across Sub-Saharan Africa, with coverage available in English,…
Women’s sports generated 28.6 billion viewing minutes in the US during the first half of 2026, according to Nielsen data, marking an 18% increase compared with the same period in 2025. Advertising spend on women’s sports has also surged, rising 120% since 2022 as the sector continues to move further into the mainstream. Nielsen’s latest…
Serie A has renewed its broadcasting agreement with DAZN for the UK and Ireland, just days before the 2026/27 season kicks off on August 22. Under the new agreement, seven of the 10 fixtures on each matchday will be broadcast exclusively on DAZN in the UK. That represents a slight reduction from last season, when…
TNT Sports is expanding its Premier League distribution strategy for the 2026-27 season by making the first 30 minutes of its Early Kick Off (EKO) pre-match programme available for free on YouTube. The initiative will launch on Saturday, August 22, ahead of Hull City’s Premier League meeting with Manchester United. For the first time, EKO…
