Canva has entered the professional football sponsorship market for the first time, signing a partnership with Como 1907 as the club’s Official Creative Partner for the 2026/27 season. The agreement will give Como supporters access to hundreds of officially licensed club templates through Canva, allowing them to customise designs, order printed products through Canva and…
Serie A club Lazio and prediction platform Polymarket have mutually agreed to terminate their main sponsorship deal at the start of the season, with the Italian club set to receive the full €9.5 million payment due for the 2026-27 campaign. The agreement, originally signed in April and running through 2028 with an option for an…
FC Bayern Munich has signed a long-term partnership with Google, naming Gemini as the club’s first Official Consumer AI Partner and Google Pixel as its Official Smartphone Partner from the start of the 2026-27 season. The agreement covers both Bayern’s men’s and women’s teams, with Google products to be integrated into the club’s digital content,…
Al Ahly has signed two major commercial agreements with Vodafone, giving the telecommunications giant naming rights to the club’s new stadium and the main sponsorship position on its first-team shirt. The stadium naming-rights agreement was described by Al Ahly as the largest sports investment deal in the Middle East, although the club did not disclose…
Pinterest has signed a four-year sponsorship agreement with Brighton & Hove Albion’s women’s football team, expanding the platform’s presence in women’s sport. Under the partnership, Pinterest will become the first exclusive sponsor of Brighton’s Women’s Super League team, with its branding appearing on the back of the players’ match shirts. The partnership will officially debut…
Silverstone has entered into a five-year partnership with PepsiCo, expanding the food and beverage company’s presence across one of the UK’s largest sports and entertainment venues. Under the agreement, PepsiCo will supply its portfolio of food and beverage brands at major events hosted by Silverstone, including the Formula 1 British Grand Prix, MotoGP British Grand…
The Croatian Football Federation (HNS) has officially named adidas as its new technical partner, ending a 26-year partnership with Nike that began in 2000. The agreement, which takes effect immediately, covers Croatia’s men’s and women’s national teams as well as all youth national teams. The first adidas match kits are scheduled to be unveiled between…
Paris Saint-Germain has signed a new premium partnership with Google, with the agreement set to run through 2029. Almost exactly one year after partnering with Paris FC through its Google Pixel smartphone brand, the U.S. technology giant has expanded its presence in French football by joining forces with the reigning UEFA Champions League and Ligue…
French football star Kylian Mbappé is currently without a personal boot and apparel sponsor after his long-term endorsement agreement with Nike officially expired on July 31, according to reports from L’Équipe. The previous deal was worth approximately €3.69 million per year, according to figures published by L’Informé. However, industry expectations suggest Mbappé’s next endorsement contract…
Real Madrid have expanded their commercial portfolio by signing a global partnership with Singapore-based photovoltaic manufacturer Elite Solar, which becomes both an Official Partner and the club’s Official Solar Panel Provider. The financial details of the agreement were not disclosed. Under the partnership, Real Madrid and Elite Solar will work together to promote solar energy…
