Heritance Aarah Maldives, Sporting Vacanze, and Bigtours Travel Service Bologna have officially announced the renewal of their partnership with Bologna Football Club 1909 for the 2025/2026 season. This collaboration continues to bridge the gap between professional sports and high-end travel. Key Highlights of the Partnership As the official travel agency of the club, Bigtours Travel…
The Turkish Basketball Federation (TBF) and Garanti BBVA have officially renewed their partnership for another five years, marking a quarter-century of collaboration. This 25-year bond stands as one of the most stable and long-running sports sponsorships in Turkish history. At the signing ceremony in Istanbul, TBF President Hidayet Türkoğlu and Garanti BBVA CEO Mahmut Akten…
Hyundai has accelerated its commitment to the running community by becoming an Official Partner of the Schneider Electric Marathon de Paris, starting in 2026. This strategic move elevates Hyundai’s “Run to Progress” program, placing the brand at the heart of one of the world’s premier athletic events. Laure Manaudou to Lead “First-Timers” Campaign The partnership…
Palermo FC, currently competing in Italy’s Serie B, has officially announced a new commercial partnership with Etihad Airways. The Abu Dhabi-based airline joins the Rosanero as part of a progressive collaboration designed to boost the club’s international profile. The deal further cements the ties between Etihad and the City Football Group (CFG), Palermo’s parent organization….
AS Roma has expanded its lifestyle portfolio by naming Gulf-based fragrance house Gissah as its “Official Fragrance Partner.” The partnership marks Gissah’s first foray into football sponsorship, using the Serie A giants as a gateway to the European market. The collaboration will feature a signature fragrance line branded with the iconic Roma crest. “The Wolf…
SSC Napoli has officially entered a high-octane partnership with Dongfeng Motor, one of the world’s most influential automotive conglomerates. The deal designates the Chinese giant as the club’s “Global Automotive Partner” in a strategic move intended to bridge Italian football passion with cutting-edge industrial innovation. The Details of the Deal The partnership is set for…
Michele Kang’s Kynisca has been named the official presenting partner for the inaugural FIFA Women’s Champions Cup, marking a significant shift in the commercial landscape of women’s football. The tournament, set to take place in London from January 28th to February 1st, will feature champion clubs from all six continental confederations. As the presenting partner,…
Manchester City has signed a multi-year extension with LED specialist Unilumin, integrating advanced display technology into the club’s massive new entertainment destination at the Etihad Campus. The partnership moves beyond the pitchside “Supersized LED” system installed in 2022. Unilumin will now supply large-scale screens for the club’s upcoming fan zones and entertainment hubs, ensuring a…
RC Celta and the technology group Siweb have upgraded their partnership for the rest of the LaLiga season. Starting this week, the club will feature Sygna, a business management brand, on the front of the players’ shorts. Strategic Brand Pivot This move aims to give the Sygna software direct market visibility. To launch the campaign,…
Adidas has officially signed a landmark deal with the Brazilian Basketball Confederation (CBB). Starting in 2027, the German giant will become the official outfitter for all national categories, including Men’s, Women’s, Youth, and 3×3 teams. Reunited for Los Angeles 2028 The partnership aims squarely at the 2028 Olympic cycle. This move follows Adidas’s recent deal…
