Adidas has announced the extension of its partnership with Paris FC through to 2034, reinforcing a long-term strategic commitment between the two parties. The German sportswear giant confirmed the renewal in a statement released on April 3, 2026, highlighting its intention to deepen its footprint in the ÃŽle-de-France region and strengthen its connection with younger…
Inter Miami CF has signed a new five-year partnership extension with Adidas, keeping the collaboration active until 2031. Expanded presence at Miami Freedom Park As part of the agreement, Adidas will have a strong presence at the club’s upcoming Miami Freedom Park stadium, including: The deal also strengthens Adidas’ role in one of Major League…
In the fragmenting world of sports media, Scripps is making a definitive play for the “cord-never” generation. On Tuesday, the ION parent company launched Scripps Sports Network, a FAST channel designed to be the connective tissue between its local broadcast deals and its burgeoning national women’s sports portfolio. While traditional regional sports networks (RSNs) are…
Sportswear giant Adidas has officially unveiled the away jerseys that will be worn by its partner nations at the upcoming 2026 men’s FIFA World Cup 2026, set to take place across the United States, Mexico, and Canada. The launch event was held in Los Angeles, one of the host cities, where Adidas introduced kits for…
At the sharpest end of European football, competition is supposed to be fierce. This season, it isn’t—at least not in the kit manufacturing space. The 2025–26 UEFA Champions League quarter-finals have delivered a clean sweep: all eight remaining clubs are outfitted by either Nike or Adidas. No third contender. No disruptor. Just a duopoly, fully…
The World Cup kits had never been this balanced. The 2022 Qatar tournament will be remembered not just for Argentina’s golden medal, but for another historic moment: the end of a 20-year era in sports equipment supply. The numbers tell the story: Adidas held an average 42% market share of World Cup team suppliers from…
In the ever-competitive world of athletic footwear, online engagement has become as critical as on-court performance. January 2026’s data from RETAILBOSS highlights the brands that are winning the digital race, offering insights into consumer behavior, brand loyalty, and the growing importance of e-commerce in the sneaker market. The analysis ranks sneaker brand websites by monthly…
The data from the last seven seasons reveals a fascinating power struggle in Spanish football’s most prestigious league. Global sportswear giants have executed strategic maneuvers that have shifted the balance of kit supplier dominance in La Liga multiple times, creating a competitive landscape that extends far beyond the pitch. Nike’s “Steady Hegemon” Position Across all…
The official match ball used in the UEFA Champions League could soon change for the first time in more than two decades, as UEFA prepares to open a competitive tender for the rights. Sportswear giant Adidas has produced the Champions League ball since 2001, when it took over the contract from rival Nike. However, UEFA…
adidas and Liverpool Football Club have officially launched the adidas x Liverpool FC Bringback collection, a nostalgic 1:1 recreation of the club’s legendary away kit from the 1995/96 season. The release celebrates a defining era in football culture, blending archive silhouettes with the iconic adidas EQT aesthetic. A Faithful 90s Recreation The centerpiece of the…
