Atlético Madrid has completed another major step in the ownership transition to Apollo Sports Capital after approving a €101 million capital increase. The deal, approved at an extraordinary shareholders’ meeting last Friday and formally confirmed in Spain’s Official Gazette of the Mercantile Registry (BORME) on Monday, will see Apollo become the club’s majority shareholder with…
Atlético Madrid has launched Casa Atleti Seoul, a four-day fan activation in South Korea just days after signing South Korean star Lee Kang-in from Paris Saint-Germain. The timing is significant. Lee Kang-in’s arrival gives Atlético Madrid one of Asia’s most recognisable footballers, while Casa Atleti Seoul provides the club with a platform to engage directly…
Atlético de Madrid has taken another step in football’s growing shift toward gaming culture by launching a fully playable digital version of the Riyadh Air Metropolitano inside Fortnite, expanding its strategy to reach younger, digitally native audiences. The experience is accessible via island code 9420-6776-7922 and recreates the club’s stadium within one of the world’s…
Spanish football club Atlético de Madrid has launched a new personalised fan activation inside the Riyadh Air Metropolitano, integrating the names of more than 160,000 club members into one of the stadium’s most iconic areas — the players’ tunnel. The initiative is part of Atlético’s broader strategy to enhance supporter engagement through digital technology and…
