IM8, the nutrition and wellness brand co-founded by David Beckham, has signed a multi-year partnership with the NBA to strengthen its presence across Australia and Southeast Asia. The agreement will make IM8 the league’s official nutrition partner in Australia and eight Southeast Asian markets. The partnership is part of the NBA’s continued expansion of its…
Analysis from creative effectiveness platform System1 suggests that David Beckham and Lionel Messi were far less prominent in 2026 World Cup advertising than the online conversation around them might have suggested. According to the data, Beckham appeared in 10% of global World Cup advertisements, while Messi featured in 8%. Some commentators had questioned whether the…
David Beckham has become the latest football icon to join Fortnite, with Epic Games unveiling a new Icon Series collection inspired by the former England captain’s career and enduring global appeal. The collection arrives after Beckham spent much of the summer back in the spotlight during the FIFA World Cup, highlighting how the former midfielder…
David Beckham has reportedly earned around €22 million from advertising campaigns during the 2026 World Cup, according to UK media. The original figure of £19 million converts to approximately €22 million based on current exchange rates. Beckham appeared in major global brand campaigns including McDonald’s, Adidas, Stella Artois, Bank of America, and Home Depot, further…
David Beckham has reportedly become the first British athlete in history to build a fortune exceeding €1 billion, according to new figures published by The Times. The former England captain reached the milestone alongside his wife, Victoria Beckham, through a combination of football investments, real estate ventures and expanding business interests across fashion, nutrition and…
Giannis Antetokounmpo has expanded his business portfolio by investing in IM8, a health and wellness company co-founded by former football star David Beckham. The move marks another step in the growing trend of elite athletes diversifying into health-focused ventures. IM8, which specializes in nutritional supplements aimed at improving daily well-being, was launched in December 2024….
Lenovo has announced a major global partnership with sporting icon David Beckham, aiming to showcase the power of Artificial Intelligence (AI) in the lead-up to the FIFA World Cup 2026. This collaboration marks a significant step for the tech giant as it cements its role as the Official Technology Partner for both the men’s 2026…
