England and Chelsea forward Cole Palmer has signed a multi-year partnership with The Coca-Cola Company, becoming a brand ambassador for both Coca-Cola and Powerade. The deal will see Palmer featured in integrated global campaigns, with a particular focus on engaging Gen Z audiences and football fans. Activations are also planned around major upcoming tournaments, including…
Coca-Cola has been announced as the official soft drinks partner of the upcoming Commonwealth Games 2026 in Glasgow. As part of the agreement, Coca-Cola will also act as an official partner of Team Scotland, strengthening its presence at one of the world’s major multi-sport events. The partnership will see a range of the company’s beverages—including…
The Coca-Cola Company is deepening its investment in basketball after its brand Sprite signed a sponsorship agreement with the EuroLeague, strengthening the company’s presence across the sport at both global and European levels. The deal, which will take effect from the 2026–2027 season, marks Sprite’s first partnership with Europe’s premier basketball competition. While financial terms…
BELFAST – In a move that significantly bolsters the landscape of domestic and international sport in the region, The Coca-Cola Company and its bottling partner, Coca-Cola HBC, have officially signed a multi-year soft drinks partnership with the Irish Football Association (IFA) and the Northern Ireland Football League (NIFL). The “Back of the Net” partnership is…
