Adidas ranks 24th, Red Bull 51st and Decathlon 57th in Brand Finance’s Europe 500 2026. JD Sports and Puma fall in the rankings, while Reebok climbs 35 places. Adidas, Red Bull and Decathlon are among the highest-ranked brands with strong links to the sports industry in Brand Finance’s Europe 500 2026, according to the latest…
Decathlon has extended its partnership with Ligue de Football Professionnel, remaining the official ball supplier and technical partner of Ligue 1 and Ligue 2 through 2032. The renewal marks a second cycle for the French retailer, which has supplied match balls via its Kipsta brand since the 2022–23 season. Under the new agreement, Decathlon will…
Decathlon has officially strengthened its presence in the rapidly growing padel market by signing a strategic partnership with Padelta, a leading padel network in German-speaking Switzerland. Equipping the Swiss Padel Scene Under the terms of the agreement announced on March 12, 2026, the sports retail giant will become the official equipment provider for Padelta’s facilities….
Formula 1 driver Pierre Gasly has officially extended his endorsement deal with Van Rysel, the high-performance cycling brand under the Decathlon group. The renewal solidifies a collaboration that began last year, further bridging the gap between elite motorsports and professional cycling. The Alpine F1 driver, known for his passion for cycling as part of his…
Genoa CFC, Italy’s oldest football club, and global sports giant Decathlon have announced a strategic two-year partnership. For the 2025/26 and 2026/27 seasons, Decathlon will serve as the Official Training Gear Partner, supplying technical apparel and equipment for the men’s first team, the women’s side, and the youth academy. The collaboration focuses on technical excellence…
Volleyball World has signed a “landmark” global merchandising deal with Decathlon. Starting in March 2026, the retail giant will become the official partner for the Volleyball Nations League (VNL), producing and distributing a dedicated collection of apparel, accessories, and equipment. Key Highlights: CEO Ugo Valensi described the deal as a milestone that will build a…
