The 2026 season of the Kings League Brazil generated more than 25 million viewers across official broadcasts, reinforcing the rapid growth of the seven-a-side football competition created by Gerard Piqué. According to Brazilian sports business outlet Máquina do Esporte, the tournament reached 18.29 million viewers through CazéTV on YouTube, while the league’s official channel added…
Kings League is pushing deeper into interactive media, transforming its official video game into a new platform for brand activations. The league has introduced a system of custom in-game events within Kings League: Clash of Captains, allowing advertisers to create playable brand experiences directly inside the game environment. From Advertising to Playable Experiences Developed by…
A new study released by Visa, a primary sponsor of the Kings League Brazil, reveals that the innovative football tournament has firmly established itself in the Brazilian cultural landscape. The survey indicates that 55% of Brazilians are already familiar with the competition, with 65% expressing high interest in following the 2026 season. The research highlights…
The Kings League, the innovative seven-a-side football competition founded by former FC Barcelona star Gerard Piqué, has announced a major new partnership. Takis, the popular snack brand owned by Grupo Bimbo, is officially joining the league as a sponsor for the upcoming sixth split in Spain. A New Look for the Sixth Split As part…
Kings League, the digital-first seven-a-side soccer phenomenon, has officially named David Muoser as its Managing Director for the United States. The appointment comes as the organization ramps up preparations for a highly anticipated North American launch later this year. From Strategy to Leadership Muoser, who joined Kings League in early 2025 as the Director of…
Adidas has extended its partnership with Kings League through June 2028, confirming the sportswear brand as the Official Technical Partner for the creator-driven soccer league across multiple global markets. The extension builds on an initial partnership established in 2023, as Kings League has evolved from a Spanish phenomenon into a global sports property spanning seven…
The Kings League continues its technological evolution with the announcement of the new Kings League Fantasy, a platform that moves away from card-collecting mechanics to adopt a free-to-play model focused on pure competition. The global launch is set to coincide with the start of the new season in Spain on March 1, 2026. A Competitive…
Gerard Piqué’s Kosmos has officially unveiled the 2026 edition of the Queens League Oysho, signaling a massive strategic pivot. By integrating some of Spain’s most influential female creators and transitioning to a high-intensity, two-month format, the league aims to move from a standard tournament to a digital entertainment juggernaut. The announcement, made on February 19,…
The creator-led sports phenomenon Kings League, founded by football icon Gerard Piqué, has closed a $63 million investment round to accelerate its global growth. This fresh capital marks a pivotal moment for the league as it targets the United States market and prepares to expand its “gamified” format beyond soccer. Alignment Growth Leads the Charge…
