LFP Media is preparing to launch a new tender for Ligue 1’s domestic media rights, with the process potentially getting underway as early as October as French football looks to inject greater competition into its increasingly challenging broadcast market. The league’s commercial arm is hoping that growing interest from streaming platforms, combined with potential legislative…
The Ligue de Football Professionnel (LFP) and Kipsta, the football brand of Decathlon, have unveiled the official match balls that will be used for the 2026–27 season in Ligue 1 and Ligue 2. The new Ligue 1 ball stands out with a bold and modern design featuring bright, warm color tones combined with deep purple…
Subscriber numbers for Ligue 1 Plus have dropped to around one million, raising concerns among clubs despite expectations of a short-term rebound. The platform, launched after the collapse of the DAZN deal, is projected to regain 200,000 to 300,000 subscribers next season. This anticipated increase is linked to the addition of the ninth weekly Ligue…
Decathlon has extended its partnership with Ligue de Football Professionnel, remaining the official ball supplier and technical partner of Ligue 1 and Ligue 2 through 2032. The renewal marks a second cycle for the French retailer, which has supplied match balls via its Kipsta brand since the 2022–23 season. Under the new agreement, Decathlon will…
French football’s sponsorship ecosystem continues to evolve, but its foundations remain deeply tied to a mix of global brands and regional businesses. With broadcasting revenues declining in recent years, commercial partnerships have become an increasingly vital source of income for Ligue 1 clubs. At the heart of this ecosystem is a diverse range of industries…
French football is facing a deepening financial crisis, with combined losses across Ligue 1 and Ligue 2 exceeding €540 million for the 2024–2025 season. According to recent figures, total accumulated losses over the past decade have now surpassed €3 billion. The situation has worsened following the end of funding linked to CVC Capital Partners, contributing…
In a bold and emotional play for long-term fan loyalty, AJ Auxerre has unveiled “Génération AJA,†a unique initiative designed to connect the club with its community from the very first moments of life. Partnering with the Fondation Horizon AJA and the Yonne Department, the Burgundy-based club will now gift every newborn at the Centre…
Paris Saint-Germain has set a new benchmark in football sponsorship: the club’s matchday jersey now generates an astonishing €200 million per year, a first in its history. This milestone comes after the early-year addition of Emirati firm Beyond Developments as an official sleeve partner, complementing the club’s long-standing agreements with Nike, Qatar Airways, and Snipes….
Ligue 1 clubs have urged the French government to accelerate governance reforms as the country’s professional football sector faces mounting financial and structural challenges. French Senators Laurent Lafon and Michel Savin warned that French football is experiencing a serious economic and governance crisis, calling on the National Assembly to urgently debate legislation aimed at restructuring…
To celebrate its 75th anniversary, Stade Brestois has launched a stunning collector’s jersey that pays homage to the club’s storied history. This limited-edition kit, blending heritage with modern craftsmanship, is set to be a must-have for fans and football historians alike. A Tribute to the 1950 Roots The design team drew direct inspiration from the…
