Loop, the Belgian innovator in high-tech ear protection, has officially extended its partnership with the McLaren Mastercard Formula 1 Team for the 2026 season. The deal solidifies Loop’s position as the team’s “Official Earplug Partner” during a period of peak performance for the Woking-based outfit. The timing of the renewal couldn’t be better. McLaren enters…
McLaren F1 deepens its connection with Abu Dhabi by signing Etihad Airways as official partner in a multi-year deal starting from the 2026 season.The papaya squad, already supported by Abu Dhabi-linked investments through Bahrain’s Mumtalakat and CYVN Holdings (an Abu Dhabi government investment vehicle), now adds the UAE’s national airline to its rapidly expanding commercial…
McLaren Racing just launched McLaren Racing Club, a single digital membership platform that consolidates everything a fan might want: behind-the-scenes access, exclusive merch drops, event experiences, and competitions. It replaces the old McLaren Plus system and integrates the team’s website and app into one ecosystem. Simple. Smart. Long overdue. Why This Matters F1 teams have…
WOKING, UK – McLaren Racing has officially extended its long-term partnership with Dell Technologies, ensuring the US-based tech giant remains the Official Innovation Partner for the McLaren Formula 1 and F1 Sim Racing teams. The collaboration, which first launched in 2018, has become a cornerstone of McLaren’s technical operations. The renewal comes as McLaren enters…
Sportswear giant Puma has officially become the global partner for McLaren Racing, covering Formula 1, IndyCar, and WEC. Following McLaren’s 2025 F1 Championship win, the deal solidifies Puma’s dominance in the motorsport market. Key Details of the Partnership: The first major brand activation is set for the Australian Grand Prix on March 14, 2026.
