Padel has experienced a spectacular rise in popularity over the past decades, evolving from a backyard invention in Mexico into a global sport with tens of millions of players. Today, it is estimated that only in France there are around 1 million padel players, while the sport continues to expand rapidly across Europe and beyond….
The Rafa Nadal Academy has announced a strategic expansion of its Padel Tour across Europe, supported by a new global partnership with eSIM and connectivity provider Holafly. The amateur competition series, which has already brought together more than 3,000 players in Spain and Italy, will now extend into new international markets including Poland, the United…
Austrian sports equipment brand HEAD has been named the official ball supplier of the International Padel Experience (IPE) by Madison for its Spanish tournaments starting from the 2026 season. Focus on grassroots and amateur padel Under the agreement, the HEAD PADEL PRO S+ will be used as the official match ball across all IPE events…
London’s Olympia London will stage the first elite Premier Padel tournament in the UK, marking a key milestone in the sport’s continued international expansion. The event, scheduled for August 4–9, will be held in Olympia’s heritage halls as part of the venue’s broader £1.3bn redevelopment programme. A New Stage for Premier Padel The tournament is…
Padel is quickly emerging as one of the most attractive growth platforms in sports marketing, drawing investment from global brands across beer, automotive, and luxury fashion. Once considered niche, the sport is now evolving into a lifestyle-driven ecosystem, combining accessibility, social interaction, and premium positioning—making it highly appealing for brand activation. A “New Golf†for…
In a move that underscores the growing convergence of elite sport and biometric intelligence, Premier Padel has secured a three-year global partnership with Whoop, positioning the brand as the tour’s official health and performance wearable partner. The agreement signals a deeper strategic pivot toward data-driven athlete optimization, with Whoop set to provide its wearable technology…
The Pro Padel League (PPL) has raised $15 million in a Series A funding round, underlining growing investor confidence in the rapidly expanding sport. Investor Group Expands The round was led by Rick Schnall, co-chairman of the Charlotte Hornets. Additional backing came from Andrew Schwartzberg, Jason Tillis, and existing investor Left Lane Capital. Growth Funding…
Fashion and sports brand Oysho has announced the launch of the Oysho Padel Cup, an international amateur padel competition aimed at strengthening its presence in women’s padel. Tournament format and cities The circuit will run from April to July, hosting events across major cities including Barcelona, Madrid, Paris, London, and Mexico City. Each stop will…
Padel is officially stepping onto one of Europe’s biggest sporting stages. The International Padel Federation has confirmed that the fast-growing racket sport will feature as a medal event at the 2027 European Games in Istanbul next June, marking a significant milestone in its bid for Olympic inclusion. The decision places padel on the same competitive…
Royal Air Maroc has taken on the role of title sponsor for a new French BtoB circuit that combines golf and padel, aiming to connect professionals within a high-end CSP+ audience. The competition, named Royal Air Maroc Golf & Padel Cup, is organized by Padel+ Agency and Agence Swing. The circuit will include nine stages…
