Royal Air Maroc has taken on the role of title sponsor for a new French BtoB circuit that combines golf and padel, aiming to connect professionals within a high-end CSP+ audience. The competition, named Royal Air Maroc Golf & Padel Cup, is organized by Padel+ Agency and Agence Swing. The circuit will include nine stages…
Decathlon has officially strengthened its presence in the rapidly growing padel market by signing a strategic partnership with Padelta, a leading padel network in German-speaking Switzerland. Equipping the Swiss Padel Scene Under the terms of the agreement announced on March 12, 2026, the sports retail giant will become the official equipment provider for Padelta’s facilities….
The synergy between tennis and padel has reached a new milestone. AO Ventures, the investment arm behind the Australian Open, has announced a significant expansion of its stake in Mindspring Padel, a company specializing in the financing and development of padel infrastructure. With this move, AO Ventures will now secure a seat on Mindspring’s board…
French padel is reaching new heights as Certina, the Swiss watchmaker from the Swatch Group, officially announced Léa Godallier as its latest brand ambassador. The partnership, confirmed on February 17, 2026, solidifies Certina’s position as a dominant force in the sport’s global expansion. Léa Godallier—a five-time French champion and European vice-champion—joins an elite roster of…
UK padel league operator iPadel has officially partnered with the British lifestyle brand Crew Clothing, designating it as the organization’s Official and Exclusive Performance Apparel Partner. This collaboration comes as padel continues its explosive growth in the UK, with over 400,000 active players and a rapidly expanding network of indoor and outdoor courts. Performance Meets…
In a revolutionary “cross-sport” move, Joma Sport has unveiled the Hyper Pro HRD x Brentford FC, the first-ever professional padel racket designed specifically for a Premier League football club. Released on February 12, 2026, the collaboration bridges the gap between London’s football culture and the rapidly growing global padel community. Design & Identity: The “Bees”…
The world of padel has witnessed a new benchmark in luxury equipment. The Babolat x Lamborghini BL002, a high-tech collaboration between the historic racquet sports brand and the Italian supercar icon, has sold out globally within hours of its release. Supercar Engineering for the Court The BL002 is not just a branding exercise; it is…
