Sportradar has agreed to sell Atrium Sports to Teamworks Innovations for $170 million as the sports data and technology company sharpens its focus on its core betting, gaming and media businesses. The transaction, announced earlier this week with Teamworks now confirmed as the buyer, is expected to close in the fourth quarter of 2026, subject…
Sports technology company Sportradar has reinforced its position in digital advertising after securing two major industry accreditations. The company has been named a 2026 Premier Partner by Google—a top-tier status that recognises advanced expertise in campaign management, ad spend optimisation, and driving measurable client growth. The designation places Sportradar among an elite group of partners…
Brazil’s Liga Nacional de Basquete (LNB) has agreed a four-year partnership with Sportradar, starting from the 2026/2027 season, in a move that reshapes the league’s data and integrity infrastructure. Under the agreement, Sportradar will replace Genius Sports as the league’s official data and integrity partner. The deal covers all competitions organized by the LNB, including…
Sportradar has unveiled a new business unit, Playradar, designed to develop customised sports betting products for operators worldwide, as the company deepens its push into the iGaming sector. The initiative will be led by Edo Haitin, formerly CEO of Playtech Live, who brings over two decades of experience in the online gaming industry. A data-driven…
Sportradar has extended its partnership with the German Football Association for the DFB-Pokal, securing data and streaming rights from the 2026/27 season onward. Expanded Rights Package The multi-year agreement includes exclusive betting data and audiovisual streaming rights for all DFB-Pokal matches outside the DACH region (Germany, Austria, Switzerland), along with non-exclusive global media data rights….
The Professional Fighters League (PFL) has signed a wide-ranging partnership with sports technology company Sportradar, granting the firm exclusive rights to distribute betting data and streaming content for the MMA promotion worldwide. The agreement places Sportradar at the center of PFL’s global betting and gaming strategy. Under the deal, the company will manage the league’s…
Sportradar, the global leader in sports data and technology, has announced record-breaking financial results for the full year of 2025. Driven by a surge in betting services and the strategic acquisition of IMG Arena, the firm reported total revenues of €1.29 billion ($1.5 billion), representing a 17% increase over its 2024 performance. The company’s growth…
In the windowless “war rooms” where the integrity of global sport is monitored, the enemy is no longer just a shadowy figure in a raincoat—it is an algorithm. As FIFA prepares for the largest World Cup in history this summer, the governing body has opted for technological continuity, extending its partnership with Sportradar through 2031….
Artificial Intelligence is no longer an experimental luxury in the sports world; it has become a fundamental driver of business and athletic performance. According to the inaugural Global SportsTech Report 2026 by SportsPro and Sportradar, 82% of sports organizations have now fully integrated AI into their operations, with nearly three-quarters reporting tangible success. From Experimentation…
As the 2026 FIFA World Cup approaches, Sportradar has announced a strategic partnership with aireal to transform how brands engage with sports fans through broadcast and digital audio. The collaboration aims to capitalize on the “relevance economy,” allowing advertisers to trigger contextually aligned messaging during live sports moments. Bridging the Gap Between Live Sports and…
