Volkswagen Group’s ongoing financial challenges could have significant implications for German football, with the automotive giant reportedly considering the sale of Audi’s 8.33% stake in Bayern Munich. According to reports cited by 2Playbook and Bloomberg, Volkswagen is evaluating several options to strengthen its financial position, including a potential exit from some of its sports-related investments….
Volkswagen has unveiled a new advertising campaign for the 2026 FIFA World Cup starring Carlo Ancelotti, shortly after renewing its sponsorship agreement with Brazilian Football Confederation (CBF) following a 12-year absence. Created by AlmapBBDO, the campaign, titled “Sonhos” (“Dreams”), imagines a Brazil already celebrating its long-awaited sixth FIFA World Cup title ahead of the tournament…
Volkswagen do Brasil has announced a strategic collaboration with German club Wolfsburg to bolster the development of women’s football in Brazil. For the second consecutive year, Volkswagen is sponsoring the “Projeto Estrelas” via Brazil’s Sports Incentive Law, now adding a technical exchange program that will send the project’s top two young talents to Germany for…
Volkswagen do Brasil officially announced a new sponsorship agreement with the Brazilian Football Confederation (CBF) on Monday. The partnership will cover the men’s, women’s, and youth national teams throughout the 2026 and 2027 seasons. The deal was finalized at the CBF headquarters in Rio de Janeiro, attended by Ciro Possobom (CEO of Volkswagen do Brasil)…
