Lululemon has reshuffled its senior leadership team with the appointment of Heidi O’Neill, former Nike executive, as its new chief executive officer. The Canada-based performance apparel company said O’Neill will take over the role on September 8 and will also join the board of directors. The move comes as Lululemon looks to restart growth in…
Portia Archer is stepping down from her role as Chief Executive Officer of the WTA, with her departure set to take effect on April 20, 2026, following the end of her contract. The announcement was made in a memo from WTA Chair Valerie Camillo, who confirmed that the organization will provide an update on its…
Aline Pellegrino has been named executive director of legacy and institutional relations for the 2027 FIFA Women’s World Cup, marking a key leadership appointment ahead of the tournament. The former captain of the Brazil women’s national football team will also continue in her current role as manager of women’s competitions at the Confederação Brasileira de…
There’s a certain clarity to well-timed departures in sport. Stacey West stepping down as CEO of Netball Australia feels less like disruption and more like design. After 16 years within the organisation—and just over two years at the helm—West exits at a moment when the sport is not searching for stability, but accelerating from it….
West Ham United vice-chair Karren Brady has stepped down with immediate effect, bringing an end to a 16-year tenure that helped reshape the club’s modern era. Brady, who joined in 2010 alongside chairman David Sullivan, was central to some of the club’s most defining decisions — most notably the move from Upton Park to the…
Global sportswear giant PUMA is doubling down on its lifestyle offensive, appointing Laurent Fricker as Vice President of its Sportstyle Business Unit, effective June 1, 2026. Fricker will report directly to Chief Brand Officer Maria Valdes, a signal that this role sits at the intersection of product, culture, and brand storytelling—not just operations. At PUMA,…
New Balance has appointed Tracy Knauer as Senior Vice President for North America, marking a key leadership shift as the company looks to accelerate growth across core and emerging categories. Knauer replaces Melissa Worth, who departed the business in December to take on a senior role at Abercrombie & Fitch. The transition comes amid strong…
LaLiga has promoted Leticia de Zuloaga to the role of international managing director, reinforcing its commitment to global expansion. In her new position, de Zuloaga will lead the league’s international operations, overseeing its network of offices and delegates worldwide. The appointment reflects LaLiga’s growing focus on expanding its presence beyond Spain, particularly in a competitive…
Global sports marketing agency IMG has introduced a series of senior leadership changes aimed at reinforcing its commercial and client operations worldwide. As part of the restructure, Barney Francis has been appointed Chief Business Officer. In his new role, Francis will oversee all commercial functions across the organisation, centralising revenue strategies and aligning business units…
The NFL has taken a decisive step in scaling one of its fastest-growing formats, appointing Brian Flinn as Senior Vice President of Global Flag Football. The newly created role reflects the league’s intent to accelerate the international expansion of flag football — a format gaining momentum ahead of its inclusion in the Los Angeles 2028…
