Sportswear giant Puma has responded after five incidents involving torn jerseys worn by national teams sponsored by the brand during the group stage of the 2026 FIFA World Cup. The affected teams were the Czech Republic, Morocco, Egypt, Paraguay and Ghana, all of whom wear Puma kits. The German manufacturer is also supplying Austria, Ivory…
Sunderland AFC have unveiled their 2026-2027 away kit in collaboration with the Elvis Presley Estate and official kit manufacturer hummel. The jersey is part of a multi-year partnership and has been available through the club’s official stores and online platforms since June 26. The pink-and-black design pays tribute to Elvis Presley’s early career while incorporating…
Fininvest has officially exited the ownership of AC Monza after selling its remaining 20% stake to U.S.-based fund Beckett Layne Ventures, completing a full divestment from the club. The transaction marks the end of Fininvest’s involvement in Monza’s ownership structure. The holding company, previously controlled by the family of Silvio Berlusconi, finalized the sale under…
Cape Verde’s breakthrough at the 2026 World Cup is being told not only through results on the pitch, but also through the jersey it wears. One of the tournament’s most unexpected underdog stories began, in part, with a kit deal that helped define its identity on the global stage. A different kit story for a…
Chelsea FC has announced a multi-year partnership with legal artificial intelligence company Legora, expanding its commercial portfolio with a technology-focused collaboration that spans both branding and internal operations. Sleeve branding across all teams Under the agreement, the Legora logo will appear on the training kit sleeves of Chelsea’s men’s, women’s and academy teams. The deal…
The “hydration breaks” at the 2026 FIFA World Cup have become one of the most debated innovations of the tournament — not for what happens on the pitch, but for what happens around it. Every half now includes a mandatory three-minute stoppage, drawing boos from fans, criticism from players, and scrutiny from coaches, while commercial…
FIFA has suspended the All Nepal Football Association (ANFA) with immediate effect following a governance crisis in Nepali football. The decision was taken after the world governing body determined that there had been serious violations of FIFA statutes related to third-party interference. In a statement, FIFA said the suspension was imposed under Article 14 of…
The 2026 FIFA World Cup continues to post record-breaking audiences across television and streaming platforms as the tournament approaches the end of the group stage. Strong viewership is not limited to matches involving the United States and Mexico, with neutral fixtures also attracting significant audiences. According to Fox Sports, World Cup matches averaged 5.9 million…
Spanish football has reached a new milestone as LaLiga EA Sports and LaLiga Hypermotion recorded their highest-ever combined attendance in the 2025–2026 season, attracting a total of 17.5 million fans to stadiums. Across both divisions, a total of 17,535,164 spectators attended matches throughout the campaign, representing a 0.8% increase compared to the previous season. The…
The World Cup is delivering a parallel contest off the pitch, with France overtaking Argentina to return to the top of the global social media rankings. In the latest Sports Social Pulse index, France climbed back to No. 1 after briefly slipping to second place last week, while Argentina dropped to No. 2. The United…
