A new Nielsen report highlights growing momentum for soccer in the United States ahead of the 2026 FIFA World Cup, which will be hosted across the US, Canada, and Mexico. According to the study, 64% of soccer fans in the US believe their interest in the sport will increase following the tournament. Additionally, 56% say…
The Confederation of African Football (CAF) has announced a major increase in prize money across its men’s club competitions, significantly raising financial rewards for the 2025/26 season. CAF President Patrice Motsepe confirmed that the winners of the CAF Champions League will now receive $6 million, up from $4 million, marking a 50% increase at the…
Real Sociedad have officially reached a strategic agreement with Joma Sport, which will become the club’s new technical kit supplier from July, replacing current partner Macron. The deal marks the beginning of a long-term collaboration between the Basque club and the Spanish sportswear brand, a well-established player in the global sports equipment industry. Joma continues…
Disney+ is set to become the exclusive broadcaster of UEFA’s major club competitions in Belgium for the 2027–2031 cycle, according to media reports. The deal covers the UEFA Champions League, Europa League, and Conference League across the country. However, under Belgian law, matches involving Belgian clubs must still be shown on free-to-air television, meaning Disney+…
England and Chelsea forward Cole Palmer has signed a multi-year partnership with The Coca-Cola Company, becoming a brand ambassador for both Coca-Cola and Powerade. The deal will see Palmer featured in integrated global campaigns, with a particular focus on engaging Gen Z audiences and football fans. Activations are also planned around major upcoming tournaments, including…
In a modern football landscape where sponsorship deals are often seen as short-term “transactions,” FC Bayern Munich stands as a bastion of stability. The Bavarian giants have cultivated a model that transcends simple branding, building half-century-long partnerships that function more like strategic alliances than traditional marketing contracts.The bond between Bayern Munich and Adidas is arguably…
Confederação Brasileira de Futebol is projecting a sharp commercial rebound — even as its latest financial results tell a more complicated story. The federation expects revenue to rise 28.6% to R$1.6 billion in 2026, driven largely by a wave of new sponsorship deals with brands including iFood, Sadia, Azul Linhas Aéreas, Volkswagen, Uber, Google (via…
Olympique de Marseille will soon be playing in a familiar place again — at least in name. After a decade-long partnership, Orange S.A. has decided not to renew its naming rights agreement for the Stade Vélodrome, bringing an end to a deal worth €2.5 million annually. The stadium, municipally owned but operated long-term by the…
Inter Miami CF aren’t just building a team — they’re building a transaction engine. The club has partnered with Shift4 as the official payment processing partner for Nu Stadium, embedding the company’s technology across ticketing and in-stadium purchases. On the surface, it’s a standard commercial deal. In practice, it’s a bet on where modern sports…
Owners from Major League Soccer met earlier this month to review the future of Vancouver Whitecaps, including the possibility of relocating the team, according to sources. A move to Las Vegas was the main option discussed. League officials have also held talks with investor groups interested in bringing a franchise to the city. However, the…
