Real Oviedo has strengthened its international presence with the inauguration of its first official supporters’ group in Africa, the Peña Tanzania-Carbayones, based in Dar es Salaam, Tanzania. The initiative brings together local fans who have adopted the club’s traditional blue colors, forming a new community that connects the Asturian side of Spain with East Africa….
Budweiser has unveiled a new global marketing campaign titled “Let it Pour†ahead of the FIFA World Cup 2026, featuring football figures Erling Haaland and Jürgen Klopp. The campaign, developed by Grey Global, is being rolled out across more than 40 countries and aims to amplify celebration moments around the tournament. As part of the…
Organizers and local authorities have confirmed that five official fan zones will be set up across New York during the 2026 FIFA World Cup, with all sites accessible for free to the public. The announcement was made on April 27, 2026, and includes locations across all five boroughs of New York City. Among the venues…
Bundesliga has announced a major long-term agreement with Adidas, extending its role as official match ball supplier for both the Bundesliga and Bundesliga 2 until 2034. The deal, which begins in the 2026–27 season, replaces previous supplier Derbystar and secures Adidas as the league’s official ball partner for an additional four seasons beyond its previous…
ACF Fiorentina has expressed interest in co-financing the next phase of the redevelopment of Stadio Artemio Franchi, proposing a €55 million contribution toward the €110 million required to complete the project. The proposal was confirmed following a site visit involving club general manager Alessandro Ferrari, Italian sports minister Andrea Abodi, and Florence mayor Sara Funaro,…
Real Valladolid has launched the first phase of its stadium renovation project with an investment of €11.8 million, following approval from the Valladolid City Council. The initial works include the construction of two new communication cores attached to the north and west stands of the Estadio José Zorrilla, covering nearly 7,000 square meters. The project…
Chelsea FC has announced a multi-year partnership with Moët Hennessy, naming the company as its Official Champagne Supplier for the men’s team. The agreement will see premium brands such as Moët & Chandon and Dom Pérignon integrated into matchday and event experiences at Stamford Bridge. As part of the deal, Moët Hennessy products will be…
Borussia Dortmund has announced a new regional partnership with ROBINSON, naming the travel company as its Official Regional Partner in South Korea. The agreement is aimed at strengthening Dortmund’s commercial footprint in one of its most established international markets, reflecting the club’s strategy of building localized partnerships rather than relying solely on global sponsorship deals….
Brighton & Hove Albion have announced ambitious plans to build the UK and Europe’s first purpose-built stadium dedicated exclusively to women’s football, marking a major milestone for the women’s game. The proposed 10,000-capacity stadium will be constructed next to the club’s existing Amex Stadium, subject to planning approval. The club aims to open the venue…
SL Benfica has opened up its capital once again, with American investment fund Entrepreneur Equity Partners acquiring a 16.38% stake in the Portuguese club’s listed company, Benfica SAD. The shares were sold by businessman José Antonio Dos Santos, who held more than 3.7 million shares through personal and corporate holdings. The financial terms of the…
