Formula E is doubling down on its digital-first strategy through an expanded partnership with Infosys, unveiling a new AI-powered “Race Center†platform designed to reshape how fans engage with race weekends. The system centralizes race data into a single digital environment, integrating live broadcasts with artificial intelligence-driven insights. From real-time weather tracking to race control…
Sportradar has extended its partnership with the German Football Association for the DFB-Pokal, securing data and streaming rights from the 2026/27 season onward. Expanded Rights Package The multi-year agreement includes exclusive betting data and audiovisual streaming rights for all DFB-Pokal matches outside the DACH region (Germany, Austria, Switzerland), along with non-exclusive global media data rights….
GoPro has renewed its partnership with Warner Bros. Discovery to continue providing onboard camera footage for mountain biking competitions, including the Cross-Country and Downhill World Cups. The two-year extension ensures that GoPro’s helmet-mounted cameras will remain a core element of the broadcast experience, delivering first-person perspectives from elite riders. These visuals are used both during…
The Milano Cortina 2026 Winter Olympics has set a new benchmark in sports broadcasting, powered by an unprecedented level of network capability that enabled seamless global coverage and next-generation viewing experiences. Behind the scenes, advanced infrastructure and cutting-edge technologies ensured that the focus remained on the athletes’ performances rather than technical limitations. Next-Generation Broadcast Technology…
Major League Baseball has taken a significant step into the evolving world of prediction markets, agreeing a multi-year partnership with Polymarket in a move that reflects the rapid commercialization of sports data. Under the agreement, Polymarket will become MLB’s exclusive prediction-market partner, gaining rights to use team logos and official marks across its platform. The…
Manchester City has announced a new strategic partnership with global cybersecurity company N-able, in a move designed to strengthen the club’s digital infrastructure and protect its operations across both the men’s and women’s teams. Under the agreement, N-able becomes Manchester City’s Official Cybersecurity Partner, taking responsibility for safeguarding critical systems, sensitive data, and day-to-day digital…
A stunning post-tournament decision by the Confederation of African Football has thrown the football and betting worlds into turmoil, after the governing body overturned Senegal national team’s Africa Cup of Nations final victory and awarded the title to Morocco national team. The ruling—delivered nearly two months after the final—has triggered confusion, backlash, and a fragmented…
With less than three months to go, the FIFA World Cup 2026 is shaping up to be more than just a sporting spectacle—it is set to become the most technologically advanced tournament in football history. Backed by FIFA and powered by Lenovo, artificial intelligence will be embedded across every layer of the competition, from match…
The ATP Tour is doubling down on broadcast innovation, expanding its long-term partnership with Deltatre to enhance graphics, data integration, and production across the 2026 season. The upgraded deal, officially announced this week, was already rolled out at the BNP Paribas Open in Indian Wells, where Deltatre introduced automated, data-driven broadcast graphics across all outside…
Genius Sports has announced a multi-year partnership with the Pac-12 Conference to advance integrity, technology, AI, fan engagement, and monetisation across college sports. The deal positions Genius Sports as the operating system for Pac-12 football and men’s and women’s basketball competitions. Under the agreement, Genius Sports will deploy its GeniusIQ platform at every Pac-12 venue,…
